Smart Protein Products Come in Active and Wellness Varieties
Michael Hemsworth — January 6, 2024 — Lifestyle
References: smartprotein & foodbev
These new Smart Protein products are making their debut from the premium nutrition and supplement brand in the UK as a series of nutritionist-formulated solutions perfect for supporting a healthy lifestyle. The product range includes a total of 12 products that fall under either the Active or Wellness categories, which are easy for consumers to understand and incorporate into their regime. Arriving at Tesco locations, the products are minimally branded to give them a chic profile on store shelves but focused on accessibility to encourage everyone to try them out.
Founder and CEO of the brand's parent company The Original Fit Factory David Weir spoke on the new Smart Protein products saying, "It’s incredibly exciting to be launching the new Smart Protein range, especially so with the support of one of the UK’s biggest retailers in Tesco. Our products are for anyone looking to take small steps towards being their best and achieving a lifestyle edge – it’s about providing people with life hacks to live smarter.”
Founder and CEO of the brand's parent company The Original Fit Factory David Weir spoke on the new Smart Protein products saying, "It’s incredibly exciting to be launching the new Smart Protein range, especially so with the support of one of the UK’s biggest retailers in Tesco. Our products are for anyone looking to take small steps towards being their best and achieving a lifestyle edge – it’s about providing people with life hacks to live smarter.”
Trend Themes
1. Smart Protein Products - The new Smart Protein products are offering nutritionist-formulated solutions for a healthy lifestyle.
2. Active and Wellness Categories - The product range includes categories like Active and Wellness, making it easy for consumers to identify and choose the right products.
3. Minimally Branded Packaging - The Smart Protein products feature minimally branded packaging for a chic profile on store shelves and to enhance accessibility.
Industry Implications
1. Nutrition and Supplements - The Smart Protein products fall under the nutrition and supplements industry and are formulated by nutritionists for optimal health support.
2. Retail - The Smart Protein products are available at Tesco locations, highlighting opportunities for retailers to tap into the growing demand for nutritionist-formulated supplements.
3. Health and Wellness - The Smart Protein products cater to the health and wellness industry, offering consumers options to support their lifestyle goals.
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