The Spice Tailor Chinese Range is Launching in the UK in Four Options
Michael Hemsworth — July 4, 2024 — Lifestyle
References: thespicetailor & grocerytrader
Preparing a delicious, authentic meal from the comfort home is about to get even easier thanks to the announcement of the new The Spice Tailor Chinese range. The brand is launching its new meal kits into the UK market where demand for high-quality Asian cuisine that can be prepared from home is continuing to increase in popularity. The product range includes several options that were formulated with the preferences of consumers in mind including Spicy Kung Pan, Fiery Szechuan Sauce, Classic Sweet andSour and Classic Chinese Curry.
Global Marketing Director of Cooking Sauces Andrey Sorkirkin spoke on The Spice Tailor Chinese range saying, "There was no better time to expand our offering and reach even more shoppers with our easy and quick solution to create meal kits in a flavoursome new cuisine. The new kits will allow consumers to recreate a similar delicious experience that they would get from a takeaway in three simple steps, in the comfort of their home.”
Global Marketing Director of Cooking Sauces Andrey Sorkirkin spoke on The Spice Tailor Chinese range saying, "There was no better time to expand our offering and reach even more shoppers with our easy and quick solution to create meal kits in a flavoursome new cuisine. The new kits will allow consumers to recreate a similar delicious experience that they would get from a takeaway in three simple steps, in the comfort of their home.”
Trend Themes
1. Convenient Ethnic Cuisine - The rise of meal kits that offer authentic ethnic flavors caters to consumers' desire for convenient yet diverse cooking experiences.
2. Home-cooking Enhancements - Products that simplify the preparation of traditionally complex dishes are becoming increasingly popular among home chefs.
3. Culturally-inspired Ready Meals - The demand for ready-to-cook solutions that provide a taste of global cuisines is driving innovation in the meal kit industry.
Industry Implications
1. Meal Kit Delivery - The meal kit delivery sector continues to expand as consumers look for convenient ways to enjoy gourmet meals at home.
2. Ethnic Food Products - The ethnic food product market sees growth as brands introduce diverse and authentic flavors catering to an adventurous palate.
3. Ready-to-cook Market - The ready-to-cook meal market is evolving with new products that offer quality and convenience, meeting changing consumer lifestyles.
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