Alan Chu Creates a Color-Popped Storefront for the Gourmet Tea
Michael Hines — June 13, 2012 — Lifestyle
References: dezeen
Brazilian architect Alan Chu has just created a colorfully disguised storefront for The Gourmet Tea. The Gourmet Tea is a Brazilian tea brand, known for its colorful packaging and organic teas. Alan Chun decided to play off of the brand's love for bright colors, creating a storefront that is filled with color and creativity.
When closed, The Gourmet Tea's shop looks to be nothing more than a series of colorful wall panels. That all changes when the panels are unfolded and the counter is brought out. The walls and the counter unfold and pull out, revealing a compact, street-side shop. The entire design of the store is about saving space and secrecy; even the sign is hidden behind a beige flap.
When closed, The Gourmet Tea's shop looks to be nothing more than a series of colorful wall panels. That all changes when the panels are unfolded and the counter is brought out. The walls and the counter unfold and pull out, revealing a compact, street-side shop. The entire design of the store is about saving space and secrecy; even the sign is hidden behind a beige flap.
Trend Themes
1. Colorful Storefront Designs - Disruptive innovation opportunity: Create vibrant and visually appealing storefront designs that surprise and attract customers.
2. Compact and Space-saving Shop Layouts - Disruptive innovation opportunity: Develop innovative store layouts that maximize limited space and provide a sense of secrecy or surprise when opened.
3. Creative Branding with Hide-and-seek Elements - Disruptive innovation opportunity: Incorporate hidden or concealed branding elements into store designs to create an element of intrigue and surprise.
Industry Implications
1. Retail Design - Disruptive innovation opportunity: Explore unconventional and eye-catching designs for retail spaces that enhance brand recognition and customer experience.
2. Tea Industry - Disruptive innovation opportunity: Introduce unique and visually captivating tea packaging designs that reflect the brand's identity and attract customers.
3. Architecture and Interior Design - Disruptive innovation opportunity: Collaborate with architects and interior designers to create visually striking and space-saving storefront designs for various businesses.
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