Neri&Hu Design the New Piaget Storefront in Hong Kong
Amy Duong — April 27, 2023 — Art & Design
References: dezeen
Chinese architecture studio Neri&Hu was commissioned to work on a storefront design for Swiss watchmaker and jewelry company Piaget. The store is located in Hong Kong and highlights handmade ceramic tiles that celebrate the heritage of the location and brand. It features shades of deep blue that are complemented by a bronze tonal framing. This can be found in the wharf area in Kowloon along Canton Road.
Neri&Hu explain the facade design, stating that "The project celebrates the storefront as a jeweled urban monument and repurposes the commercial facade to bring a new monumental presence and civic potency. [...] We referenced the heritage of the brand by creating bronze details of craftsmanship, and also celebrate the tradition of China as a leader in ceramic production
Image Credit: Kevin Mak
Neri&Hu explain the facade design, stating that "The project celebrates the storefront as a jeweled urban monument and repurposes the commercial facade to bring a new monumental presence and civic potency. [...] We referenced the heritage of the brand by creating bronze details of craftsmanship, and also celebrate the tradition of China as a leader in ceramic production
Image Credit: Kevin Mak
Trend Themes
1. Heritage-inspired Storefronts - Designing storefronts that celebrate the heritage of the brand and location.
2. Handmade Ceramic Tiles - Incorporating handmade ceramic tiles in storefront design.
3. Bronze Tonal Framing - Using bronze tonal framing to complement deep blue shades in storefront design.
Industry Implications
1. Luxury Retail - Designing heritage-inspired storefronts can enhance the experience of luxury retail shopping.
2. Ceramic Production - Opportunities for ceramic companies to showcase their products in high-end retail spaces.
3. Metal Fabrication - Opportunities for metal fabrication companies to provide custom framing solutions for storefront design.
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