'The Drop Wine' Offers Its Rosé in a Package with a Snappable Closure
Laura McQuarrie — July 28, 2018 — Lifestyle
References: thedropwine & thedieline
There are a great number of brands that are now making Millennial-targeted canned wine beverages but The Drop Wine sets itself apart by sharing its products in resealable cans.
The Drop Wine's innovative canned packaging system has a sliding snap clip as a built-in component of its design, which is typically a feature that can only be had by purchasing some sort of add-on drinking accessory. As Millennials are drawn to conveniently canned wine products for their ability to enjoy them on the go, this innovative can design enhances the drinking experience by making sure the drink can be saved for a later point in time.
The commercial for The Drop Wine's resealable wine cans express the fact that they "never spill a drop," as emphasized by a variety of consumers as they go surfing, hula-hooping or rollerskating.
The Drop Wine's innovative canned packaging system has a sliding snap clip as a built-in component of its design, which is typically a feature that can only be had by purchasing some sort of add-on drinking accessory. As Millennials are drawn to conveniently canned wine products for their ability to enjoy them on the go, this innovative can design enhances the drinking experience by making sure the drink can be saved for a later point in time.
The commercial for The Drop Wine's resealable wine cans express the fact that they "never spill a drop," as emphasized by a variety of consumers as they go surfing, hula-hooping or rollerskating.
Trend Themes
1. Canned Wine Beverages - Opportunity to provide convenient and on-the-go wine options for Millennial consumers.
2. Resealable Packaging - Disruptive potential in offering resealability as a built-in feature for canned beverages.
3. Enhanced Drinking Experience - Opportunity to innovate and enhance the overall drinking experience for consumers through design and functionality.
Industry Implications
1. Wine & Spirits Industry - Potential for disruptive innovation in the packaging and delivery of wine products.
2. Beverage Packaging Industry - Opportunity to develop and offer resealable packaging solutions for various beverages.
3. Outdoor Activity Industry - Potential for partnership or collaboration with companies in the outdoor and adventure industries to promote the convenience of canned wine for on-the-go activities.
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