Simplicity Cocktails' Canned Bourbon & Vodka Use Resealable Lids
Laura McQuarrie — May 20, 2021 — Lifestyle
References: drinksimplicity & beveragedaily
Simplicity Cocktails' canned vodka and bourbon are packaged in resealable cans, making them the first of their kind to apply the packaging type to canned spirits. Both the Premium Bourbon Whiskey in a Can and the Premium Potato Vodka in a Can come in 355ml sizes that are capped with a resealable lid.
Unlike most canned beverages with tabs that crack open the packaging, these ones remain in tact and help to keep the spirits enjoyable as they're consumed over time and at an adult's own leisure.
The portable and conveniently packaged products are branded as spirits that can be sipped around the campfire, while tailgating or mixed into cocktails to create quick and easy drinks at home.
Unlike most canned beverages with tabs that crack open the packaging, these ones remain in tact and help to keep the spirits enjoyable as they're consumed over time and at an adult's own leisure.
The portable and conveniently packaged products are branded as spirits that can be sipped around the campfire, while tailgating or mixed into cocktails to create quick and easy drinks at home.
Trend Themes
1. Resealable Canned Beverages - Develop resealable cans for other alcoholic and non-alcoholic beverages to prolong freshness and convenience.
2. Packaging Innovation for Convenience Foods - Incorporate new and unique packaging features that prioritize convenience and portability, ideal for outdoor adventures and recreational activities.
3. Sustainable Packaging - Develop eco-friendly, sustainable packaging solutions that facilitate reuse and easy recycling, leading to reduction of waste in the environment.
Industry Implications
1. Alcoholic Beverages - Introduce resealable cans in other alcoholic beverage categories to provide a better customer experience and increase sales opportunities.
2. Food and Beverage - Innovate new packaging designs to make it easier for customers to consume food and drinks on-the-go, capturing a growing market of active, health-conscious consumers.
3. Sustainability - Develop biodegradable and reusable packaging solutions that reduce environmental impact, create risk reduction, and improve brand perception and customer loyalty.
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