The Dragon Series by Bladnoch Celebrates the Unpredictability of Whisky
Laura McQuarrie — June 6, 2023 — Lifestyle
References: linkedin & thespiritsbusiness
Whisky making is an inherently unpredictable process, shaped by a multitude of factors that result in a diverse range of flavors and characteristics that make each batch truly unique—and The Dragon Series by Bladnoch pays tribute to this process. In all, there are five single malts, each of which represents a different pivotal moment in the process of making whisky.
"The Dragon Series draws its inspiration from the fractional Dragon Curve in mathematics, that has a foreseeable pattern, with few clues given as to the underlying complexity," described Scotland’s oldest privately-owned whisky distillery in a social media post, "Similar to Whisky making, every step in the process presents an array of variables, seemingly chaotic and unpredictable. Yet, as the iterations approach infinity, these chaotic and variable intermediates conclude with a natural and beautiful order."
"The Dragon Series draws its inspiration from the fractional Dragon Curve in mathematics, that has a foreseeable pattern, with few clues given as to the underlying complexity," described Scotland’s oldest privately-owned whisky distillery in a social media post, "Similar to Whisky making, every step in the process presents an array of variables, seemingly chaotic and unpredictable. Yet, as the iterations approach infinity, these chaotic and variable intermediates conclude with a natural and beautiful order."
Trend Themes
1. Unpredictability Celebration - Brands can create unpredictability and celebrate it, with products that each deliver a unique user experience.
2. Fractional Flavors - Introduce fractional flavors in traditionally homogenous categories to allow for exploration and customization.
3. Variable Iterations - Product variation can increase customer engagement and appreciation, by creating complex and variable intermediates leading to a natural and beautiful order.
Industry Implications
1. Alcohol - Distilleries can disrupt the traditional alcohol industry by embracing unpredictability and offering a range of unique flavors.
2. Food - Food companies can disrupt traditional flavors by introducing randomly varied flavor profiles and celebrating the uniqueness of each product.
3. Consumer Goods - Consumer goods brands can create product iterations to encourage consumer exploration and appreciation, in the same way that the Dragon Series celebrates unpredictability in whisky making.
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