Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,597 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,008 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,597 cutting edge ideas.

Myth-Inspired Scotch Whiskeys

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'Bowmore No Corners to Hide' is a Limited Edition Range

— October 19, 2021 — Lifestyle
Scotch whiskey maker Bowmore has announced the release of 'Bowmore No Corners to Hide,' a new range of single malts that takes inspiration from an ancient Islay myth.

The new collection consists of two bespoke whiskies: a 23- and 32-year-old expression. Both versions are delivered in beautifully designed black and gold packaging that presents mythical illustrations created by Marvel and DC comics artist Frank Quitely.

“To get the call from Bowmore, a legendary icon in the world of whisky, offering me the opportunity of retelling the Islay Legend No Corners to Hide was hugely exciting," said Frank Quitely in a recent statement.

The 23-year old version was aged in ex-Bourbon American oak hogsheads before maturing for two years in Essencia barriques. Meanwhile, the 30-year old expression underwent a similar process but presents slightly darker tasting notes due to its prolonged time spent aging in ex-bourbon barrels.

Image Credit: Bowmore
Trend Themes
1. Myth-inspired Scotch Whiskeys - Scotch whiskey makers are drawing inspiration from myths to create unique ranges of single malts.
2. Bespoke Whiskey Collections - Bespoke whiskey collections are becoming popular, with limited edition ranges such as 'Bowmore No Corners to Hide' gaining traction.
3. Collaborations with Artists - Whiskey makers are collaborating with well-known artists to create visually striking packaging designs that add value to their products.
Industry Implications
1. Whiskey Distilleries - Whiskey distilleries can explore opportunities to create unique and bespoke collections that draw on myths and legends in their branding.
2. Packaging Design - Packaging design companies can collaborate with whiskey makers to create visually striking packaging for limited edition or bespoke ranges, to increase brand value.
3. Fine Art - Fine artists can collaborate with whiskey makers to create visually engaging product packaging or bottle designs, offering a new market for their art.
4.3
Score
Popularity
Activity
Freshness