'Borrow My Corgi' Provides a Dog for Viewing The Crown on Netflix
Laura McQuarrie — December 5, 2017 — Pop Culture
References: threemediacentre & campaignlive
To help fans celebrate the return of The Crown on Netflix, Three UK is launching a 'Borrow My Corgi' dog-sitting service so that users of the streaming platform have a companion while watching the second season of the show. The Corgis, one of the Queen's favorite breeds, will be escorted to a participant's front door by one of the 'BMC Royal Butlers.'
As well as marking the return of the series that tells the story of Queen Elizabeth II's early life, Borrow My Corgi also shows off Three’s Go Binge service, which makes it possible for customers to stream shows freely without eating up data from their monthly allowance. As such, Three CMO Shadi Halliwell calls Borrow My Corgi "the ultimate way to stream The Crown – whether at home, in the park or on the move."
As part of the experience for runners up who apply, BorrowMyDoggy, an online platform that connects dog owners with local dog lovers to share the care of a dog, will also be giving 20 premium memberships to its service.
As well as marking the return of the series that tells the story of Queen Elizabeth II's early life, Borrow My Corgi also shows off Three’s Go Binge service, which makes it possible for customers to stream shows freely without eating up data from their monthly allowance. As such, Three CMO Shadi Halliwell calls Borrow My Corgi "the ultimate way to stream The Crown – whether at home, in the park or on the move."
As part of the experience for runners up who apply, BorrowMyDoggy, an online platform that connects dog owners with local dog lovers to share the care of a dog, will also be giving 20 premium memberships to its service.
Trend Themes
1. Streaming-themed Pet Services - Streaming platforms partnering with pet services to enhance user experience.
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Industry Implications
1. Streaming - Streaming platforms can partner with pet services for a unique selling point.
2. Pet Services - Opportunity for pet service companies to branch out into on-demand pet companions.
3. Telecommunications - Telecom companies can capitalize on the demand for data-saving services in the streaming industry.
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