Chili's Big Smasher Challenges the Rising Cost of Fast Food
Laura McQuarrie — April 29, 2024 — Lifestyle
References: chilis & stockhouse
Amidst fierce competition, Chili's Grill & Bar crafted a craveable, value-packed Big Smasher burger to rival the signature offerings of fast food giants.
With this new offering, Chili's updated its 3 For Me menu to include the Big Smasher and a new Crispy Chicken sandwich. With this industry-leading value menu, customers can enjoy a bottomless non-alcoholic beverage, bottomless chips and salsa, plus the Big Smasher with fries for $10.99—a starting price that hasn't changed since 2022.
The Big Smasher is Chili's first burger innovation in three years and it boasts "twice the beef of a Big Mac and flavors fast food lovers will recognize." Layered with diced red onions, lettuce, pickles, Thousand Island dressing and American cheese, this hand-smashed burger patty challenges the rising cost of fast food.
With this new offering, Chili's updated its 3 For Me menu to include the Big Smasher and a new Crispy Chicken sandwich. With this industry-leading value menu, customers can enjoy a bottomless non-alcoholic beverage, bottomless chips and salsa, plus the Big Smasher with fries for $10.99—a starting price that hasn't changed since 2022.
The Big Smasher is Chili's first burger innovation in three years and it boasts "twice the beef of a Big Mac and flavors fast food lovers will recognize." Layered with diced red onions, lettuce, pickles, Thousand Island dressing and American cheese, this hand-smashed burger patty challenges the rising cost of fast food.
Trend Themes
1. Value-packed Burgers - A trend of creating high-value burger offerings to entice customers with affordable and satisfying options.
2. Industry-leading Menus - An emerging trend in the restaurant industry to offer comprehensive and cost-effective menu packages that provide great value to customers.
3. Burger Innovation - A trend of introducing innovative and larger burgers that stand out from traditional fast food offerings, appealing to customers seeking more substantial options.
Industry Implications
1. Restaurant Industry - The restaurant industry can capitalize on the trend of value-packed burgers by developing creative menu options that provide exceptional value to customers.
2. Fast Food Industry - The fast food industry has the opportunity to innovate and compete with value-packed burgers by introducing new menu items that offer unique flavors and generous portions at competitive prices.
3. Burger Chains - Burger chains can capitalize on the trend of burger innovation by creating new, large burgers with premium ingredients that appeal to customers looking for a more substantial and flavorful fast food option.
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