Just Live a Little Granola is Refined Sugar-Free Yet Flavorful
Michael Hemsworth — November 6, 2023 — Lifestyle
References: forestfeast & talkingretail
Just Live a Little granola is a new range of products from Kestrel Foods in the UK that maintain a free-from recipe, which ditches traditional ingredients yet maintains a satisfying flavor and textural profile.
The granola is crafted with wholegrain, gluten-free oats along with fruit, nuts and seeds before being finished with a scoop of nut butter to make them decidedly satiating. The cereals come in four flavors including Maple & Toasted Pecan, Raspberry, Coconut & Cashew, Cocoa & Hazelnut and Peanut Butter & Apple. The products are priced at £4 per 360-gram pouch, and are arriving now at Tesco and Spar locations now as well as online.
Marketing Director Bronagh Clarke commented on the Just Live a Little granola saying, "There are more than four million consumers in the UK who are actively choosing to reduce or avoid gluten in their diet for many reasons. Sometimes the choices are restrictive in terms of taste and variety. In addition, the average granola has over 20% refined white sugar and with low nutritional quality."
The granola is crafted with wholegrain, gluten-free oats along with fruit, nuts and seeds before being finished with a scoop of nut butter to make them decidedly satiating. The cereals come in four flavors including Maple & Toasted Pecan, Raspberry, Coconut & Cashew, Cocoa & Hazelnut and Peanut Butter & Apple. The products are priced at £4 per 360-gram pouch, and are arriving now at Tesco and Spar locations now as well as online.
Marketing Director Bronagh Clarke commented on the Just Live a Little granola saying, "There are more than four million consumers in the UK who are actively choosing to reduce or avoid gluten in their diet for many reasons. Sometimes the choices are restrictive in terms of taste and variety. In addition, the average granola has over 20% refined white sugar and with low nutritional quality."
Trend Themes
1. Refined Sugar-free Granolas - The rise of refined sugar-free granolas presents an opportunity for businesses to cater to health-conscious consumers looking for flavorful alternatives without compromising on taste and variety.
2. Gluten-free Oats - The use of gluten-free oats in granola products creates a niche market for companies to tap into the growing number of consumers actively avoiding gluten in their diet.
3. Satiating Nut Butter - The incorporation of nut butter in granola formulations offers a satisfying and nourishing option for individuals seeking wholesome breakfast choices.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore the production of refined sugar-free granolas using gluten-free oats and nut butter to meet the rising demand for healthier breakfast options.
2. Retail - Retailers have an opportunity to stock a variety of refined sugar-free granola products made with gluten-free oats and nut butter to cater to health-conscious customers.
3. E-commerce - With the increasing popularity of online shopping, e-commerce platforms can offer a wide selection of refined sugar-free granolas featuring gluten-free oats and nut butter, providing convenience for health-conscious consumers.
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