The Baking of Adam by Michelle Wibowo Recreates Michelangelo's Masterpiece
Meghan Young — February 23, 2014 — Lifestyle
References: cake-angels & mymodernmet
Using half a billion sprinkles, 10,000 marshmallows and other cake decorations, The Baking of Adam was born. Modelled after The Creation of Adam, the mural masterpiece by Italian artist Michelangelo, it is a mind-boggling feat of patience, creativity and perseverance. It took 168 hours to complete the 5.7 meters wide by 2.8 meters tall work of edible art.
Created by award winning food artist Michelle Wibowo of Michelle Sugar Art, The Baking of Adam was commissioned by the baking company Cake Angels. Wibowo states, "Britain is currently gripped by baking fever with a real emphasis on unique designs and showmanship. When we learnt about Michelangelo's anniversary celebrations, we really wanted to join in and challenge the boundaries of cake design by immortalising his most heavenly creation in our own special way, using our range of versatile and vibrant sprinkles, proving that even cake can become a fantastic art canvas."
Created by award winning food artist Michelle Wibowo of Michelle Sugar Art, The Baking of Adam was commissioned by the baking company Cake Angels. Wibowo states, "Britain is currently gripped by baking fever with a real emphasis on unique designs and showmanship. When we learnt about Michelangelo's anniversary celebrations, we really wanted to join in and challenge the boundaries of cake design by immortalising his most heavenly creation in our own special way, using our range of versatile and vibrant sprinkles, proving that even cake can become a fantastic art canvas."
Trend Themes
1. Edible Art - There is a growing trend of using food as a medium for artistic expression, creating potential for food and art crossover experiences that can be marketed for experiential consumption.
2. Baking Innovation - As demonstrated by The Baking of Adam, there is an opportunity for innovative baking techniques and designs that can push the boundaries of traditional baking and create new food experiences.
3. Food Decoration - As baking and cooking shows continue to gain popularity, there is a trend of consumers who are interested in creating beautiful and intricate food designs, creating growth opportunities for companies that offer baking and decorating supplies and tools.
Industry Implications
1. Food and Beverage - As the trend toward edible art and innovative baking techniques grows, the food and beverage industry can tap into creating new products and experiences that cater to this market.
2. Arts and Culture - The trend of using food as a medium for artistic expression presents opportunities for the arts and culture industry, specifically for museums or galleries to showcase food-art crossovers.
3. Retail - The trend of food decoration presents opportunities for the retail industry, specifically in the sale of baking and decorating supplies and tools that cater to consumers interested in creating beautiful and intricate food designs.
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