The Terra Travel Ad Campaign Gets You to 'Catch Your Breath'
Meghan Young — October 24, 2011 — Marketing
References: terra & ibelieveinadv
The Terra Travel ad campaign will inspire you to escape the drudgery of everyday life and work by way of fantasy and vacation. Like a Shakespearean play, the print ads revolve around the fantastical idea of being transported to an exotic place of adventure and magic in which the protagonist must partake in high revelry, after successful catching his or her breath, of course.
Conceived and executed by Sao Paulo-based ad agency DDB, the Terra Travel ad campaign is fun, whimsical and slightly dangerous -- all the elements needed for a successful and memorable getaway. Photographed by Fernando Zuffo, the Terra Travel print ads show a submerged workspace that an employee has escaped from, embodying the feelings many of us have when finally coming up for some much needed air when leaving work.
Conceived and executed by Sao Paulo-based ad agency DDB, the Terra Travel ad campaign is fun, whimsical and slightly dangerous -- all the elements needed for a successful and memorable getaway. Photographed by Fernando Zuffo, the Terra Travel print ads show a submerged workspace that an employee has escaped from, embodying the feelings many of us have when finally coming up for some much needed air when leaving work.
Trend Themes
1. Fantasy Retreats - Opportunity for companies to create immersive vacation experiences that transport customers to magical worlds.
2. Escape From Work - Opportunity to create products and services that help people disconnect from work and find relaxation and rejuvenation.
3. Underwater Adventures - Opportunity for companies to create unique travel experiences that incorporate underwater exploration.
Industry Implications
1. Travel and Tourism - Opportunity for travel companies to offer unique and immersive vacation experiences that go beyond typical getaways.
2. Wellness - Opportunity for wellness companies to create products and services that encourage relaxation and disconnection from work.
3. Entertainment - Opportunity for entertainment companies to create immersive experiences that transport customers to magical and fantastical worlds.
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