TurboTax's Freeloader Ad Promotes Its Services Using a Relatable Scenario
Ellen Smith — February 10, 2021 — Marketing
References: turbotax.intuit & adsoftheworld
TurboTax's Freeloader ad simply and lightheartedly promotes its services through the use of a highly relatable scenario. In the ad, a man is walking through his father's garage while a TurboTax representative speaks to some of the company's tax options. The father asks the son why he's using this service, as the father typically files his son's taxes. The son then explains to the father that through this service, he is able to speak with a representative and file his taxes for free.
The ad closes with the father lightheartedly asking the TurboTax employee if he's able to list his son as a dependent due to the fact that he eats all of the food in his house.
Image Credit: TurboTax
The ad closes with the father lightheartedly asking the TurboTax employee if he's able to list his son as a dependent due to the fact that he eats all of the food in his house.
Image Credit: TurboTax
Trend Themes
1. Relatable Advertising - Opportunity for companies to use relatable scenarios in advertisements, connecting with consumers on a personal level.
2. Service Promotion - Opportunity for companies to promote their services through simple and lighthearted advertisements, making them more approachable to consumers.
3. Value Propositions - Opportunity for companies to clearly communicate the value propositions of their products or services through advertising, attracting consumers through affordable or free options.
Industry Implications
1. Tax Preparation Services - Opportunity for tax preparation service companies to use relatable scenarios in advertisements, breaking down the complexity of tax preparation and simplifying their services to attract a wider consumer base.
2. Technology Companies - Opportunity for technology companies to promote their services through simple and lighthearted advertisements, making them more approachable and understandable to consumers who may not be tech-savvy.
3. Finance Industry - Opportunity for finance industry companies to communicate the value propositions of their products or services through advertising, highlighting affordable or free options that still provide tangible benefits to consumers.
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