The Walley POS-86 Makes Fun of Today's Technology Ads
Laura McQuarrie — May 5, 2014 — Tech
References: walleyfilms.wordpress & gizmodo
With new technology coming out constantly, tech devices are outdated and made obsolete at a rate faster than ever before. With this ad for the Walley POS-86, filmmakers Mark and Angela Walley make fun of some of the technology ads we see today, as well as the claims some of the hottest new tech devices make.
The Walley POS-86's Senior Marketing Director talks up the camera's visionary design and innovation but really, the camera is a gigantic beast that requires two hands to carry. The machine is about the size of a desktop computer tower and it's chock full of wires and exposed parts that are less than attractive. At the rate technology continues to advance, this funny commercial presents what it might be like to watch an ad for some of today's hottest tech about 10 years from now.
The Walley POS-86's Senior Marketing Director talks up the camera's visionary design and innovation but really, the camera is a gigantic beast that requires two hands to carry. The machine is about the size of a desktop computer tower and it's chock full of wires and exposed parts that are less than attractive. At the rate technology continues to advance, this funny commercial presents what it might be like to watch an ad for some of today's hottest tech about 10 years from now.
Trend Themes
1. Parody Ads - Opportunity for companies to create engaging humorous ads that take a jab at their own or competitors' products.
2. Exaggerated Claims - Opportunity for companies to create more honest and realistic advertising campaigns that focus on the practical benefits of their products.
3. Satire Marketing - Opportunity for companies to use satire to promote their products in a fresh, engaging manner that resonates with modern audiences.
Industry Implications
1. Consumer Electronics - Opportunity for companies in the consumer electronics industry to reimagine their advertising campaigns and tap into engaging new marketing strategies.
2. Entertainment - Opportunity for companies in the entertainment industry to create highly shareable content that satirizes technology trends and keeps audiences engaged.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to help their clients create enjoyable, entertaining ads that connect with audiences in a new way.
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