McDonald's Opened a Tech-Infused Concept Restaurant in Michigan
Ellen Smith — January 18, 2018 — Lifestyle
References: mcdonalds & kansascity
This past summer, a McDonald's re-opened as a tech-infused concept restaurant in Wyandotte, Michigan, which enabled consumers to "experience of the future” of the fast food industry.
The location was renovated to include self-ordering kiosks, table-side service and unlimited french fry offerings, making for the perfect food-fueled family outing. Although the brand has rolled out self-ordering kiosks in several of its American locations, this particular technology was equipped with hundreds of customizable options, offering niche food combinations to please children and adults alike. With the new kiosks, consumers can browse menu offerings and customize their burgers, sandwiches and drinks to satisfy even the pickiest of eaters.
To maintain the contemporary interior, the location also added an interactive playground that's complete with digitized games and interactive light board tables for kids. According to the brand the "new restaurant puts control in the hands of customers by evolving how they order, how they pay and how they are served."
The location was renovated to include self-ordering kiosks, table-side service and unlimited french fry offerings, making for the perfect food-fueled family outing. Although the brand has rolled out self-ordering kiosks in several of its American locations, this particular technology was equipped with hundreds of customizable options, offering niche food combinations to please children and adults alike. With the new kiosks, consumers can browse menu offerings and customize their burgers, sandwiches and drinks to satisfy even the pickiest of eaters.
To maintain the contemporary interior, the location also added an interactive playground that's complete with digitized games and interactive light board tables for kids. According to the brand the "new restaurant puts control in the hands of customers by evolving how they order, how they pay and how they are served."
Trend Themes
1. Tech-infused Fast Food - The integration of technology in fast food restaurants enhances customer experience, and allows for customized menu options and self-service options.
2. Interactive Dining Experience - The addition of interactive play areas and games creates a unique and engaging dining experience for families and children, increasing customer satisfaction and loyalty.
3. Self-service Kiosks - The use of self-service kiosks in fast food restaurants streamlines the ordering process, increases efficiency and accuracy, and ultimately improves the customer experience.
Industry Implications
1. Fast Food Industry - Incorporating technology into fast food restaurants presents an opportunity for established chains to improve customer experience and stay competitive with newer, tech-savvy chains.
2. Restaurant Industry - Interactive elements in modern restaurant design catering towards families and children can make a dining experience more memorable, leading to customer satisfaction and brand loyalty.
3. Retail Industry - The use of self-service kiosks in fast food restaurants and other retail settings can help reduce labor costs and streamline the ordering process, providing a more efficient and seamless customer experience.
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