Singer Robyn is Launching an Event to Promote Women in Technology
Alyson Wyers — April 1, 2015 — Social Good
References: teklafestival.se & refinery29
Popular recording artist Robyn recently announced she will be establishing a tech festival for girls in partnership with the Royal Institute of Technology in Sweden. The 'Dancing On My Own' singer is creating a one-day event that promotes women in tech. Called Tekla, the festival is occurring in April 18th, 2015.
Targeting girls from 11 to 18 years of age, the tech festival hopes to address the gender gap in the male-dominated technology industry by building up young women. Tekla will not only include a headlining performance by Robyn, but will also have motivational speeches and workshops. In a press release, Robyn explained girls will "get to sample different areas of future technology in what I believe will be a fun and imaginative environment."
Targeting girls from 11 to 18 years of age, the tech festival hopes to address the gender gap in the male-dominated technology industry by building up young women. Tekla will not only include a headlining performance by Robyn, but will also have motivational speeches and workshops. In a press release, Robyn explained girls will "get to sample different areas of future technology in what I believe will be a fun and imaginative environment."
Trend Themes
1. Girl-empowering Technology Festivals - Technology festivals that promote women are becoming more common and can be an opportunity for companies to showcase the diversity of their team and products.
2. Closing the Gender Gap in Tech - Investing in young girls and promoting their involvement in the tech industry can lead to a more diverse and innovative future workforce.
3. Celebrity-backed Tech Initiatives - Partnering with high-profile figures in entertainment can bring attention and support to initiatives promoting underrepresented groups in the tech industry.
Industry Implications
1. Technology - Creating initiatives and events to encourage girls to pursue careers in technology can help close the gender gap in the industry and promote innovation.
2. Entertainment - Partnering with popular entertainers to promote diversity and inclusivity in tech can draw more attention to important issues and initiatives.
3. Education - Incorporating technology and promoting diversity in school curriculums can help inspire young girls to pursue careers in tech and address the gender gap in the industry.
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