Get Down on One Knee Like Tim Tebow with 'Tebowing'
Harris Jay Rosenberg Alterman — November 29, 2011 — Pop Culture
References: tebowing
It's called 'Tebowing' and it's the latest trend in the sports world. Due to Tim Tebow's recent success in the NFL, bringing the Broncos back from 1-4 to 6-5, people are paying attention to the legend in the making. Denver Broncos quarterback Tim Tebow always gets down on one knee and puts his fist to his head right before every NFL game and every time he makes a huge play.
Many other NFL players have begun copying Tebow by imitating his kneel. However, it’s not just other players who have begun 'Tebowing.' People from all over the United States have begun 'Tebowing' in public. A YouTube video montage displays pictures of people from all over taking a knee. Evidently, 'Tebowing' is becoming the new planking. Some argue that this phenomenon may only last as long as Tim Tebow’s success does. But who I am kidding, it's Tim Tebow. His success will never end. All hail Tebow. (Kneel.)
Many other NFL players have begun copying Tebow by imitating his kneel. However, it’s not just other players who have begun 'Tebowing.' People from all over the United States have begun 'Tebowing' in public. A YouTube video montage displays pictures of people from all over taking a knee. Evidently, 'Tebowing' is becoming the new planking. Some argue that this phenomenon may only last as long as Tim Tebow’s success does. But who I am kidding, it's Tim Tebow. His success will never end. All hail Tebow. (Kneel.)
Trend Themes
1. Sports-inspired Memes - The trend of creating memes based on sports personalities is on the rise, presenting an opportunity for sports-themed social media marketing campaigns.
2. Social Media Challenges - The rise of 'Tebowing' and other social media-inspired challenges present opportunities for brands to launch similar viral campaigns that tie in their products or services.
3. Fan-inspired Content Creation - The growing trend of fans creating their own sports-related content, such as memes and videos, presents opportunities for new platforms and tools that enable easy creation and sharing of fan-made content.
Industry Implications
1. Sports Apparel and Merchandise - Sports apparel and merchandise brands can leverage the rise of sports memes to market their products through sponsored content partnerships with popular social media accounts.
2. Social Media and Marketing - Social media and marketing agencies can leverage the popularity of social media challenges and viral memes to create engaging campaigns for their clients.
3. Content Creation and Sharing Platforms - New platforms and tools can be developed to cater to the growing trend of fan-created content, allowing users to easily create and share sports-related content that appeals to a wider audience.
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