This Coffee Chain is Launching a Bottled Version of Its Teavana Teas
Katherine Pendrill — June 3, 2016 — Lifestyle
References: usatoday
Starbucks recently announced that it is teaming up with the beer maker Anheuser-Busch to created a ready-to-drink version of its Teavana teas. The new partnership is part of an ongoing effort to help the company push itself beyond the realm of coffee to include a wide variety of drinks and food products.
The new Teavana teas will be the chain's first bottled tea product and they are expected to be available to consumers sometime next year. The new drinks will be similar to the chain's bottled Frappuccinos, which are currently distributed by PepsiCo. While the new tea-based drinks will be bottled, distributed and marketed by Anheuser-Busch, they will not be alcoholic.
Designed to be sold in grocery stores, the bottled teas will help the brand expand its consumer base beyond coffee lovers.
The new Teavana teas will be the chain's first bottled tea product and they are expected to be available to consumers sometime next year. The new drinks will be similar to the chain's bottled Frappuccinos, which are currently distributed by PepsiCo. While the new tea-based drinks will be bottled, distributed and marketed by Anheuser-Busch, they will not be alcoholic.
Designed to be sold in grocery stores, the bottled teas will help the brand expand its consumer base beyond coffee lovers.
Trend Themes
1. Bottled Teas - The launch of bottled Teavana teas creates an opportunity for other beverage companies to explore ready-to-drink tea products.
2. Diversification of Starbucks - Starbucks' partnership with Anheuser-Busch highlights the potential for coffee chains to expand their offerings and diversify into new beverage categories.
3. Expanding Consumer Base - The introduction of Teavana teas in grocery stores opens up a new market for non-coffee drinkers, fostering innovation in creating appealing tea options.
Industry Implications
1. Beverage Industry - The collaboration between Starbucks and Anheuser-Busch presents an opportunity for the beverage industry to explore partnerships and new product categories, such as ready-to-drink teas.
2. Retail Industry - As Starbucks expands its product range beyond coffee, it encourages innovation in the retail industry to cater to the changing preferences of consumers looking for diverse beverage options.
3. Food Manufacturing Industry - The launch of bottled Teavana teas calls for food manufacturing companies to explore the production and distribution of ready-to-drink tea products in order to meet the growing demand.
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