Matcha Tea With A Twist
Dee Sandin — April 1, 2008 — Lifestyle
References: cic-co.jp & kilian-nakamura
Just by twisting the air-tight cap, 1.4 grams of high-grade green tea called Kyo no Matcha is released into the mineral water. You get some deliciously fresh instant tea, with no added chemicals or preservatives. The makers of the product, CIC Co. also offers healthy drinks like Ukon (turmeric) and Aoijiro (kale juice). The concept is way cool!
Implications - CIC Co. works hard to make sure that their Kyo no Matcha instant tea is as fresh and as healthy as they describe. With so many brands trying to create a healthy appeal to their products, it is hard to know which ones are telling the absolute truth or dancing around the subject.
Implications - CIC Co. works hard to make sure that their Kyo no Matcha instant tea is as fresh and as healthy as they describe. With so many brands trying to create a healthy appeal to their products, it is hard to know which ones are telling the absolute truth or dancing around the subject.
Trend Themes
1. Instant Tea - This trend highlights the demand for on-the-go healthy beverages and opportunities exist for startups to tap into this market with products that offer both convenience and health benefits.
2. Air-tight Cap - The trend of innovative packaging solutions that enhance user experience and minimize waste is on the rise, providing opportunities for startups to create value by offering sustainable and intuitive packaging.
3. Natural Ingredients - This trend emphasizes the importance of using natural and organic ingredients in food and beverage products, and presents opportunities for startups to develop all-natural products with no added chemicals or preservatives.
Industry Implications
1. Beverage - This industry can leverage the instant tea trend and develop healthy beverage options that cater to the on-the-go market, using intuitive packaging solutions that maximize convenience and minimize waste.
2. Packaging - This industry can capitalize on the air-tight cap trend and create innovative packaging solutions that enhance user experience, reduce waste and offer sustainable alternatives to traditional packaging methods.
3. Natural Products - This industry can explore the natural ingredients trend and develop products that are made with all-natural ingredients and are free from harmful chemicals and preservatives, catering to the demand for health and wellness.
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