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Pour-Over Milk Tea Coffees

Clean the Sky - Positive Eco Trends & Breakthroughs

Copper Cow Coffee Brings Back the Fan-Favorite Milk Tea Coffee Latte

— July 14, 2023 — Marketing
The Milk Tea Coffee Latte by Copper Cow Coffee blends real Ceylon tea leaves and coffee of 100% Vietnamese origin. Originally debuted as an offering that pays homage to the Lunar New Year—or “Tết, as it’s called in Vietnam”—the Summer 2023 re-release is part of the brand’s Summer Test Kitchen Menu. This initiative debuted back in May and through it, Copper Cow Coffee releases “unexpected and unique flavor combinations” on a monthly basis.

The Ceylon Tea used in the Milk Tea Coffee Latte is sourced from Sri Lanka. The beverage experience includes Copper Cow Coffee’s signature sweetened condensed milk creamer which gives the beverage a milky texture.

Since the flavor of the Milk Tea Coffee Latte is rather strong, the beverage promises to offer the perfect refreshing experience when poured over ice.

Image Credit: Copper Cow Coffee
Trend Themes
1. Milk Tea Coffee Lattes - Disruptive innovation opportunity: Develop new flavor combinations and variations of milk tea coffee lattes to cater to different consumer preferences.
2. Summer Test Kitchen Menu - Disruptive innovation opportunity: Continuously release unexpected and unique flavor combinations on a monthly basis to create excitement and anticipation among customers.
3. Pour-over Beverages - Disruptive innovation opportunity: Create convenient pour-over beverages that combine different flavors and ingredients for a premium and refreshing drinking experience.
Industry Implications
1. Coffee and Tea - Disruptive innovation opportunity: Experiment with new tea and coffee blends and introduce innovative milk tea coffee products.
2. Food and Beverage - Disruptive innovation opportunity: Expand the range of refreshing beverages by incorporating unique flavor combinations and quality ingredients.
3. Hospitality and Restaurants - Disruptive innovation opportunity: Offer milk tea coffee lattes and pour-over beverages as a trendy and unique addition to menus in coffee shops and restaurants.
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