IWANT Design Creates a Colorful & Design-Forward Image for UKIYO
References: UKIYO & behance.net
London-based Matcha tea brand UKIYO taps into local graphics experts IWANT Design for a tea-branding initiative. Launched in 2018, UKIYO offers premium quality Matcha flavors that make the product more accessible to a wide array of tastes.
Taking that into consideration, IWANT Design sets the direction of the tea-branding project to an aesthetic that will appeal to the "health conscious and visually savvy" Millennial. Aiming to capture the attention of a youthful demographic with a bright and optimistic approach to life, IWANT creates a brand identity for UKIYO that connects "premium design with premium quality Matcha flavors." Minimalist and delivered in tins with chromatic labels, each color signifies a flavor — from yellow for spiced ginger to pink for blueberry ginseng.
Taking that into consideration, IWANT Design sets the direction of the tea-branding project to an aesthetic that will appeal to the "health conscious and visually savvy" Millennial. Aiming to capture the attention of a youthful demographic with a bright and optimistic approach to life, IWANT creates a brand identity for UKIYO that connects "premium design with premium quality Matcha flavors." Minimalist and delivered in tins with chromatic labels, each color signifies a flavor — from yellow for spiced ginger to pink for blueberry ginseng.
Trend Themes
1. Colorful Branding - Opportunity to create visually engaging and appealing brand identities using vibrant colors.
2. Health Conscious Packaging - Opportunity to design minimalist and aesthetically pleasing packaging that appeals to health-conscious consumers.
3. Premium Quality Accessibility - Opportunity to make high-quality products more accessible to a wider range of consumers through innovative branding strategies.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to enhance their brand identities through colorful and visually appealing packaging.
2. Graphic Design - Opportunity for graphic designers to create innovative and attractive branding solutions for health-conscious consumer products.
3. Millennial Marketing - Opportunity for marketing professionals to target the millennial demographic with visually engaging and health-focused brand identities.
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