Little Miracles Organic Sparkling Ice Teas are Low in Calories
Michael Hemsworth — May 19, 2020 — Marketing
References: drinklittlemiracles & foodbev
The Little Miracles organic sparkling ice teas have been launched by the brand in Europe as a range of effervescent refreshments that are sure to satisfy consumers seeking out an alternative refreshment option. The teas come in two flavors including Sparkling Orange Lemongrass Ice Tea and the Sparkling Pomegranate Ice Tea, which have 40 and 50 calories, respectively. The drinks are both low in sugar and will provide just the right amount of energy for consumers to appreciate when they need a boost.
The Little Miracles organic sparkling ice teas have been announced alongside new packaging changes explained by Founder Frederik Senger who said, "This is a truly exciting launch for us as we move to halve our plastic production by the end of the year. Little Miracles was one of the first brands in Europe to repackage its drinks range with new, sustainable options. We decided to launch our organic Juice Shots in glass bottles, package our 1l ice tea in plant-based Tetra Paks, and now we’ve taken our original ice tea, put it in a 100% recyclable aluminum can and made it sparkling.”
The Little Miracles organic sparkling ice teas have been announced alongside new packaging changes explained by Founder Frederik Senger who said, "This is a truly exciting launch for us as we move to halve our plastic production by the end of the year. Little Miracles was one of the first brands in Europe to repackage its drinks range with new, sustainable options. We decided to launch our organic Juice Shots in glass bottles, package our 1l ice tea in plant-based Tetra Paks, and now we’ve taken our original ice tea, put it in a 100% recyclable aluminum can and made it sparkling.”
Trend Themes
1. Organic Sparkling Ice Teas - Disruptive innovation opportunity: Developing new flavors and variations of organic sparkling ice teas to meet the growing demand for healthier and refreshing beverage options.
2. Low-calorie Refreshments - Disruptive innovation opportunity: Creating innovative low-calorie beverages that provide energy and satisfy consumers' taste preferences without compromising on health benefits.
3. Sustainable Packaging Solutions - Disruptive innovation opportunity: Designing eco-friendly packaging options, such as using glass bottles, plant-based Tetra Paks, or 100% recyclable aluminum cans, to reduce plastic and promote sustainability.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Exploring the potential of organic sparkling ice teas to disrupt the beverage industry and cater to health-conscious consumers.
2. Health and Wellness Industry - Disruptive innovation opportunity: Capitalizing on the trend of low-calorie refreshments to create innovative products and services that promote overall health and well-being.
3. Packaging Industry - Disruptive innovation opportunity: Developing sustainable packaging solutions for various industries, including beverages, to reduce environmental impact and meet consumer demand for eco-friendly options.
3
Score
Popularity
Activity
Freshness
