TBWA and Le Creative Workshop Create a Killer Nissan Promotion
Josh Triantafilou — April 2, 2012 — Autos
References: tbwa & behance.net
The creative agency TBWA and Le Creative Workshop along with photographer Fabrice Fouillet have produced series of eye-catching ads for Nissan. Using car parts from the automobile giant, this dynamic team built a metallic cat sculpture that could easily serve as a prop on a movie set.
The quality is superb. Each detail has been carefully thought out to produce a stunning over-all work. This speaks to creativity of TBWA and Le Creative Workshop. It is not as though TBWA and Le Creative Workshop merely crafted a cat sculpture from metal scrapes. They take specific car parts and use them to represent particular features of the animal they seek to depict. The cat looks as though it is ready to pounce out of the picture.
The quality is superb. Each detail has been carefully thought out to produce a stunning over-all work. This speaks to creativity of TBWA and Le Creative Workshop. It is not as though TBWA and Le Creative Workshop merely crafted a cat sculpture from metal scrapes. They take specific car parts and use them to represent particular features of the animal they seek to depict. The cat looks as though it is ready to pounce out of the picture.
Trend Themes
1. Automotive Art - Using car parts for art creates unique marketing opportunities for car companies.
2. Detailed Design - Detailed and thoughtful design can elevate a marketing campaign to a work of art.
3. Creative Collaboration - Collaborating with creative agencies and artists can result in innovative advertising strategies.
Industry Implications
1. Automotive - Car companies can use artistic advertising to differentiate their brand and generate interest in their products.
2. Advertising - Creative and unique advertising campaigns can capture consumers' attention and leave a lasting impression.
3. Art and Design - The use of car parts in creative designs can inspire innovative projects and push the boundaries of traditional art forms.
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