Rowntree’s Dessert Pastilles Can be Enjoyed without a Spoon
Michael Hemsworth — January 13, 2021 — Marketing
The Rowntree’s Dessert Pastilles are being launched by Nestlé in the UK and Ireland to offer consumers with a sweet tooth an alternative way to enjoy a range of dessert-inspired flavors without the need for a spoon. The treats feature a vegan-friendly recipe that mimics the flavors of several dishes including Blueberry Pie, Mango Sorbet, Apple Crumble and Cherry Bakewell. The product comes on the heel of the brand's announcement last year of its vegan-friendly recipe overhaul that saw gelatin removed from the recipe, while still retaining its soft, chewy profile.
Brand Manager for Rowntree's Meg Miller spoke on the new Rowntree’s Dessert Pastilles saying, "There has been an incredible response to our slightly softer, vegan-friendly Fruit Pastilles and we’re delighted consumers agree that the chew remains as fabulously fruity as ever. Now we are introducing an innovative twist on our classic pastilles with four on-trend flavors that evoke the taste of some of the nation’s best-loved puddings.”
Brand Manager for Rowntree's Meg Miller spoke on the new Rowntree’s Dessert Pastilles saying, "There has been an incredible response to our slightly softer, vegan-friendly Fruit Pastilles and we’re delighted consumers agree that the chew remains as fabulously fruity as ever. Now we are introducing an innovative twist on our classic pastilles with four on-trend flavors that evoke the taste of some of the nation’s best-loved puddings.”
Trend Themes
1. Alternative Dessert Treats - The introduction of dessert-inspired pastilles offers an alternative and convenient way for consumers to satisfy their sweet tooth cravings.
2. Vegan-friendly Snacking - The vegan-friendly recipe of the dessert pastilles taps into the growing trend of plant-based snacking options
3. Innovative Flavor Pairings - The use of unique and creative flavor combinations adds a new dimension to the traditional concept of candy and offers opportunities for new product development.
Industry Implications
1. Confectionery - The introduction of new flavors and innovative product formulations can create disruption within the confectionery industry and tap into the growing demand for plant-based and natural ingredients.
2. Vegan Food - The use of vegan-friendly ingredients in sweet treats can cater to the growing demand for plant-based food options that do not compromise on taste.
3. Food Innovation - The use of unexpected flavor pairings and ingredient combinations can inspire new product development in the food industry.
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