Target's App Will Direct a Shopper to a Product Via an Indoor Map
Ellen Smith — September 21, 2017 — Tech
References: intl.target & techcrunch
The newly announced Target app aims to enhance the customer's in-store shopping experience by offering a quick navigation service that can guide individuals directly to the product they're looking for.
To operate the system, users simply search for a specific item, prompting the connected indoor map to offer directions to the requested product. Through using location services, this app can aid a shopper attempting to navigate through aisles of similar products. The app serves as an example of Target's efforts to promote a more consumer-friendly environment, especially as Amazon's popular convenient-focused business model continues to expand.
The Bluetooth-enabled beacon detection service has been undergoing testing for several years, but is finally ready for in-store use.
To operate the system, users simply search for a specific item, prompting the connected indoor map to offer directions to the requested product. Through using location services, this app can aid a shopper attempting to navigate through aisles of similar products. The app serves as an example of Target's efforts to promote a more consumer-friendly environment, especially as Amazon's popular convenient-focused business model continues to expand.
The Bluetooth-enabled beacon detection service has been undergoing testing for several years, but is finally ready for in-store use.
Trend Themes
1. In-store Navigation Apps - The app's indoor navigation feature presents an opportunity for the development of more advanced in-store navigation apps with enhanced functionalities.
2. Bluetooth Beacon Detection - The Bluetooth-enabled beacon detection service highlights the potential for other retailers to implement similar technology for enhanced location-based services in-store.
3. Enhanced Customer Experience - Target's app demonstrates the need for more innovations focused on improving the overall shopping experience for customers, including personalized recommendations and tailored assistance.
Industry Implications
1. Retail - The retail industry can benefit from adopting in-store navigation apps to provide a more convenient and efficient shopping experience for customers.
2. Technology - The use of Bluetooth beacon detection technology opens up opportunities for tech companies to develop and provide innovative solutions for indoor navigation and location-based services.
3. E-commerce - The rise of in-store navigation apps underscores the need for e-commerce businesses to continuously innovate in order to compete and retain customers in the brick-and-mortar retail space.
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