Showfields' Contactless App Supports Shopping During the Pandemic
Laura McQuarrie — July 15, 2020 — Business
References: showfields & fastcompany
Navigating the new normal as a consumer can be confusing, especially as retail stores have different policies of their own in place but Showfields is introducing a contactless app to support people as they return to in-store shopping. Showfields' flagship Soho store recently reopened and along with it, the retailer introduced an app called Magic Wand that enhances the in-store experience.
The Magic Wand app serves as a virtual retail adviser for customers, as those who are browsing the store can use their mobile device to scan an object on display to access more information. The app also gives consumers the ability to add items to a digital cart and checkout contactlessly, which helps to minimize interactions between guests and staff.
Image Credit: Showfields
The Magic Wand app serves as a virtual retail adviser for customers, as those who are browsing the store can use their mobile device to scan an object on display to access more information. The app also gives consumers the ability to add items to a digital cart and checkout contactlessly, which helps to minimize interactions between guests and staff.
Image Credit: Showfields
Trend Themes
1. Contactless Shopping - The introduction of contactless apps like Magic Wand provides a disruptive innovation opportunity for retail stores to enhance in-store experiences and minimize interactions between guests and staff.
2. Virtual Retail Adviser - The development of virtual retail adviser apps like Magic Wand opens up opportunities for retailers to provide personalized product information to customers, enhancing the overall shopping experience.
3. Mobile Checkout - The implementation of mobile checkout apps like Magic Wand offers a convenient and efficient way for customers to add items to a digital cart and checkout contactlessly, reducing wait times and improving customer satisfaction.
Industry Implications
1. Retail - The retail industry can benefit from contactless shopping apps like Magic Wand as they provide a safer and more seamless shopping experience for customers, boosting sales and customer loyalty.
2. Technology - The development of virtual retail adviser apps like Magic Wand presents disruptive innovation opportunities for the technology industry to create advanced solutions that bridge the gap between online and in-store shopping.
3. Hospitality - The implementation of mobile checkout apps like Magic Wand can revolutionize the hospitality industry by allowing guests to easily order and pay for products and services, improving efficiency, and enhancing guest satisfaction.
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