Target is Optimizing Pickup and Delivery Orders for the Holidays
Michael Hemsworth — October 28, 2021 — Business
References: target & progressivegrocer
Target has announced some new changes that will help make its pickup and delivery orders even better for shoppers ahead of the busy holiday season. The company has announced a series of enhancements including more than 18,000 assigned parking spots added for curbside pickup along with Shopping Partner, Forgot Something and the Backup Items features. These changes are hoped to enhance the Target shopper experience as they try to navigate the busy shopping season with the utmost attention to ease.
Chief Stores Officer at Target Mark Schindele spoke on the updates to the brand's pickup and delivery orders saying, "Our guests love the convenience of our same-day services, and we’ve seen tremendous growth in these offerings over the past year, driven by continued investments in our amazing team members and our stores. With even more flexibility in these options this holiday season, we’re ready to make our guests’ Target runs easier than ever."
Chief Stores Officer at Target Mark Schindele spoke on the updates to the brand's pickup and delivery orders saying, "Our guests love the convenience of our same-day services, and we’ve seen tremendous growth in these offerings over the past year, driven by continued investments in our amazing team members and our stores. With even more flexibility in these options this holiday season, we’re ready to make our guests’ Target runs easier than ever."
Trend Themes
1. Enhanced Pickup and Delivery - Retailers could invest in updates to their pickup and delivery features to improve the customer experience.
2. Curbside Pickup Optimization - Technology companies could develop new solutions to optimize curbside pickup for retailers.
3. Shopping Partner Features - Retailers could consider adding personalized shopping partner features to improve the customer experience.
Industry Implications
1. Retail - Retailers could invest in updating their pickup and delivery services to stay competitive and meet customer demand for convenience.
2. Technology - Technology companies could develop new solutions to optimize curbside pickup and enhance the customer experience for retailers.
3. Logistics - Logistics companies could partner with retailers to provide more efficient delivery and curbside pickup services.
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