The Starbucks Chocolate Hazelnut Banana Crepe is Brunch-Inspired
Michael Hemsworth — May 18, 2020 — Marketing
References: soranews24
The Starbucks Chocolate Hazelnut Banana Crepe is a new prepackaged drink from the cafe brand in Japan that will offer consumers a sweet treat to enjoy as many storefronts stay closed to curb the spread of COVID-19. The drink boasts a creamy profile that is indulgently flavored like banana crepes with topping of chocolate and hazelnuts as a finishing touch. The drink has a slightly textured profile thanks to a serving of crushed almonds in the mix that give it a bit more balance as an indulgent beverage that's perfect as a treat.
The Starbucks Chocolate Hazelnut Banana Crepe drink is available exclusively at convenience stores at the low-cost price point of 230 yen ($2.15) each and comes packaged in a domed container complete with a straw.
Image Credit: ©SoraNews24
The Starbucks Chocolate Hazelnut Banana Crepe drink is available exclusively at convenience stores at the low-cost price point of 230 yen ($2.15) each and comes packaged in a domed container complete with a straw.
Image Credit: ©SoraNews24
Trend Themes
1. Prepackaged Cafe Dessert Drinks - The trend of prepackaged cafe dessert drinks provides a convenient and indulgent treat for consumers, especially during the COVID-19 pandemic.
2. Brunch-inspired Beverages - The trend of brunch-inspired beverages offers consumers unique and flavorful drink options that can be enjoyed at any time of the day.
3. Convenience Store Beverages - The trend of beverages available exclusively at convenience stores taps into the demand for on-the-go, affordable, and easily accessible refreshments.
Industry Implications
1. Cafes - Cafes can explore innovative ways to package and sell their signature dessert drinks, targeting both in-store and retail distribution channels.
2. Food and Beverage Retail - The food and beverage retail industry has an opportunity to expand their offerings by stocking prepackaged cafe dessert drinks, attracting customers looking for convenient treats.
3. Convenience Stores - Convenience stores can capitalize on the trend of offering exclusive beverages, partnering with popular cafe brands to attract customers and boost sales.
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