Taco Bells is Selling a New 'At Home Taco Bar' for Cinco De Mayo
Katherine Pendrill — April 30, 2020 — Lifestyle
With Cinco de Mayo just around the corner, Taco Bell has just debuted a new 'At Home Taco Bar.'
Like many other brands, Taco Bell has been forced to pivot to takeout and delivery in the wake of the COVID-19 pandemic. In spite of these restrictions, the brand has created an innovative new way for consumers to enjoy its food at home: an At Home Taco Bar. Taco Bell's At Home Taco Bar is a kit that comes with everything you need to assemble Taco Bell tacos at home. Each kit includes eight flour tortillas, 12 Crunchy Taco shells, seasoned beef, shredded lettuce, cheddar cheese, refried beans, nacho cheese sauce, diced tomatoes, reduced-fat sour cream, six-ounces of nacho chips, and Hot Sauce packets.
The new At Home Taco Bar is available at participating locations starting May 1, 2020—just in time for Cinco de Mayo celebrations.
Image Credit: Taco Bell.
Like many other brands, Taco Bell has been forced to pivot to takeout and delivery in the wake of the COVID-19 pandemic. In spite of these restrictions, the brand has created an innovative new way for consumers to enjoy its food at home: an At Home Taco Bar. Taco Bell's At Home Taco Bar is a kit that comes with everything you need to assemble Taco Bell tacos at home. Each kit includes eight flour tortillas, 12 Crunchy Taco shells, seasoned beef, shredded lettuce, cheddar cheese, refried beans, nacho cheese sauce, diced tomatoes, reduced-fat sour cream, six-ounces of nacho chips, and Hot Sauce packets.
The new At Home Taco Bar is available at participating locations starting May 1, 2020—just in time for Cinco de Mayo celebrations.
Image Credit: Taco Bell.
Trend Themes
1. At-home Food Kits - There is an opportunity to create more at-home food kits for consumers who are unable or hesitant to dine out during the pandemic.
2. DIY Meal Preparation - Capitalizing on the DIY trend, brands can offer customizable meal kits that allow consumers to personalize their meals according to their preferences.
3. Virtual Cooking Classes - There is a growing trend towards virtual cooking classes where consumers can learn to prepare their favorite dishes from the comfort of their own homes.
Industry Implications
1. Fast Food - Fast food chains can explore the potential of offering at-home meal kits to cater to consumers who prefer to eat at home or are hesitant to dine out during the pandemic.
2. Meal Delivery - Meal delivery services can expand their offerings to include DIY meal kits that cater to the growing demand for at-home meal preparation.
3. Cooking Schools - Cooking schools can leverage the growing popularity of virtual cooking classes to offer their courses to a wider audience and increase revenue streams.
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