Swizzels Sherbet Dip is Being Added to the Brand's Minions Range
Michael Hemsworth — May 11, 2023 — Lifestyle
References: swizzels & talkingretail
This Swizzels Sherbet Dip is being added to the brand's Minions range as the perfect treat for fans of the franchise to try out this summer that promises to provide a range of tart flavors to enjoy. The candy product includes a classic Swizzelstick alongside three differently flavored dips including Fizzy Orange, Sour Apple and Tangy Berry. The vegan-friendly candy product features a total of 23-grams of product in each pack and comes in cases of 36 for retailers to stock at a price point of 50p each in the UK.
A spokesperson for the brand commented on the new Swizzels Sherbet Dip saying, "We have been buoyed by the popularity of the sherbet dip category, which has an estimated worth of £3.7m and has shown a value growth of 7%, Swizzels has been eager to grow their portfolio of sherbet products – with the Minions Sherbet Dip launching as the newest innovative sherbet product for Swizzels.”
A spokesperson for the brand commented on the new Swizzels Sherbet Dip saying, "We have been buoyed by the popularity of the sherbet dip category, which has an estimated worth of £3.7m and has shown a value growth of 7%, Swizzels has been eager to grow their portfolio of sherbet products – with the Minions Sherbet Dip launching as the newest innovative sherbet product for Swizzels.”
Trend Themes
1. Cartoon-themed Candy - As consumers continue to seek personalized and fun experiences, incorporating cartoon characters into candy products creates an opportunity for brands to connect with fans of these franchises.
2. Sherbet Revival - The growing popularity of sherbet products presents an opportunity for companies to innovate and introduce new flavors and formats to the market.
3. Vegan-friendly Candy - As the demand for plant-based products increases, creating vegan-friendly versions of classic candy products can provide a competitive edge for companies in the confectionery industry.
Industry Implications
1. Confectionery - Incorporating popular cartoon characters into candy products creates an opportunity for confectionery brands to attract younger consumers and increase sales.
2. Food and Beverage Retail - With the growing popularity of sherbet products, retailers can capitalize on the trend by offering a wide variety of flavors and brands to their customers.
3. Celebrity Licensing - Collaborating with popular franchises and incorporating their characters into candy products presents opportunities for licensing companies to expand their revenue streams and gain further brand recognition.
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