Swizzels Minions Very Berry Chew Bars Come in Two Flavors
Michael Hemsworth — September 7, 2022 — Marketing
References: swizzels & conveniencestore
The Swizzels Minions Very Berry Chew Bars are being launched after a successful collaboration with Universal to offer avid fans with a way to indulge their sweet tooth. The candy features a vegan-friendly recipe that comes in Raspberry & Blackcurrant and Strawberry & Blueberry flavors, which are each covered in Minions-themed packaging. The chews are being launched in the UK where they're priced at £1 per bag and are accented with a series of Christmas-inspired colors to give them a festive touch.
The Swizzels Minions Very Berry Chew Bars come as part of the big push towards offering fresh, new products as we head into the festive season this year. This comes as more consumers resume lifestyles they maintained before the pandemic.
The Swizzels Minions Very Berry Chew Bars come as part of the big push towards offering fresh, new products as we head into the festive season this year. This comes as more consumers resume lifestyles they maintained before the pandemic.
Trend Themes
1. Holiday-themed Cartoon Candies - Consumers are increasingly looking for seasonal and themed sweets and candies.
2. Vegan-friendly Treats - There is a growing demand for plant-based candies and snacks.
3. Collaborations with Popular Media Franchises - Partnering with popular media franchises can help drive sales and increase brand recognition.
Industry Implications
1. Food and Beverages - Companies in the food and beverage industry could expand their product line by offering seasonal and themed treats as well as plant-based options.
2. Entertainment and Media - Media companies can partner with candy and snack manufacturers to develop co-branded products that appeal to fans.
3. Packaging - The packaging industry can provide innovative and themed designs for candy companies celebrating holidays.
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