The Perfetti Van Melle 'Mix of Minis' Range is Bite-Sized
Michael Hemsworth — June 18, 2021 — Marketing
References: perfettivanmelle & conveniencestore
The Perfetti Van Melle 'Mix of Minis' range has been launched by the brand across its Mentos, Chupa Chups and Fruittella brands to provide shoppers with a way to pick up an array of sweets at their leisure.
The candies will come in 200-piece cases of individually wrapped pieces that will retail in the UK for 15p each or as part of a promotion with four pieces retailing for 50p. The new product portfolio offers a way to help encourage sales growth within the candy category, which saw a pandemic-related decline as retailers removed unwrapped varieties from shelves.
Brand Manager Sarah Elmer explained the new Perfetti Van Melle 'Mix of Minis' range further saying, "Our new ‘Mix of Minis’ range was launched to help retailers reinvigorate Pick & Mix offerings after a tough year for unwrapped confectionery, by offering fantastic value for money in a vibrant, innovative format. We work to continuously provide more ways for shoppers to enjoy our brands that they know and love.”
The candies will come in 200-piece cases of individually wrapped pieces that will retail in the UK for 15p each or as part of a promotion with four pieces retailing for 50p. The new product portfolio offers a way to help encourage sales growth within the candy category, which saw a pandemic-related decline as retailers removed unwrapped varieties from shelves.
Brand Manager Sarah Elmer explained the new Perfetti Van Melle 'Mix of Minis' range further saying, "Our new ‘Mix of Minis’ range was launched to help retailers reinvigorate Pick & Mix offerings after a tough year for unwrapped confectionery, by offering fantastic value for money in a vibrant, innovative format. We work to continuously provide more ways for shoppers to enjoy our brands that they know and love.”
Trend Themes
1. Mini Candy Lines - Creating bite-sized versions of candy brands for individual picking.
2. Repackaged Value - Offering alternative options to picking candy while still maintaining affordability.
3. Innovative Formats - Developing new products through combining existing brands in a unique way.
Industry Implications
1. Confectionery - Developing packaging alternatives that attract customers of all age ranges with unique options.
2. Retail - Providing small formats of popular snacks to keep up with evolving market and demographic trends.
3. Food and Beverage - Experimenting with new combinations of traditional snacks to introduce fresh and novel ideas to the market.
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