The Barratt Fun & Fantastic Range Includes Four Options
Michael Hemsworth — December 20, 2022 — Marketing
References: valeoconfectionery & conveniencestore
The Barratt Fun & Fantastic range has been announced as part of the brand's convenience store channel product expansion to provide shoppers with several high-quality, low-cost options in the UK.
The treat range consists of four options including Jelly Sharks, Dino Mix, Unicorns and Sour Worms, which are all priced at £1 each for 100-gram hang bags. The products are each price-marked to make them easy for shoppers to pick up and know exactly how much they'll be spending. This speaks to changing consumer habits as more shoppers seek to maximize value.
Marketing Director at Vale Snackfoods Russell Tanner spoke on the Barratt Fun & Fantastic range saying, "These new sweets really are fun and fantastic. The innovative and unique shapes make them great for children or adults alike and are available through the convenience sector."
The treat range consists of four options including Jelly Sharks, Dino Mix, Unicorns and Sour Worms, which are all priced at £1 each for 100-gram hang bags. The products are each price-marked to make them easy for shoppers to pick up and know exactly how much they'll be spending. This speaks to changing consumer habits as more shoppers seek to maximize value.
Marketing Director at Vale Snackfoods Russell Tanner spoke on the Barratt Fun & Fantastic range saying, "These new sweets really are fun and fantastic. The innovative and unique shapes make them great for children or adults alike and are available through the convenience sector."
Trend Themes
1. Low-cost Treats - Opportunity for confectionery companies to develop more low-cost options in response to changing consumer habits.
2. Price-marked Packaging - Opportunity for packaging companies to explore price-marked packaging options to help shoppers make informed purchase decisions.
3. Convenience Store Channel - Opportunity for retailers to expand their convenience store channels by offering more affordable treat options to attract cost-conscious shoppers.
Industry Implications
1. Confectionery Industry - Confectionery companies can capitalize on the trend of low-cost treats by offering more options to consumers.
2. Packaging Industry - Packaging companies can innovate by offering price-marked packaging options to help consumers make informed purchase decisions.
3. Retail Industry - Retailers can increase customer loyalty and attract value-seeking shoppers by expanding their convenience store channels with more affordable treat options.
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