Commercial Depicts Swiss Icons in Bas-Relief Sugar Drawings
Marissa Brassfield — January 19, 2009 — Lifestyle
References: loosemoose.net & loosemoose.net
Sometimes the best ads are those that are deceptively simple. This commercial for Swiss Sugar and NeueLGK, Zurich by Loose Moose and Solid & Haller Film depicts a series of iconic Swiss exports and facets of life. They're drawn in simple bas-relief form in sugar, the way you'd write your name in sand on the beach. The execution of the ad is flawless, and the association between Switzerland and quality is instantly made clear.
Implications - Using attention-grabbing advertising is an effective way for companies to attract the attention of critics and audiences alike. Incorporating features that are not typically used in certain facets of the advertising world ensures that a company and its services stand out from its competition.
Implications - Using attention-grabbing advertising is an effective way for companies to attract the attention of critics and audiences alike. Incorporating features that are not typically used in certain facets of the advertising world ensures that a company and its services stand out from its competition.
Trend Themes
1. Attention-grabbing Advertising - Incorporating unique features in advertising to stand out from competition.
2. Flawless Execution - Emphasizing impeccable execution of ad campaigns to leave a lasting impression.
3. Association with Quality - Establishing strong connections between a company and quality through advertising.
Industry Implications
1. Advertising - Innovating in the advertising industry to create attention-grabbing and flawlessly executed campaigns.
2. Food and Beverage - Utilizing associations with quality in advertising to differentiate and promote food and beverage products.
3. Swiss Exports - Leveraging the iconic Swiss exports in advertising to enhance brand recognition and reputation.
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