The SwipeGood Model Automates Small Contributions for Big Change
Summer Luu — December 20, 2010 — Social Good
During the holidays, our credit cards are not used as often as the end of the year. While you're purchasing up a storm, why not give to good causes while you're using those cards? The SwipeGood Model lets you constantly donate to social good, not just during the holidays.
SwipeGood rounds up all your credit card purchases to the nearest dollar and the spare change is given to a charity of your choice. The SwipeGood Model automates giving, making you feel good year-round.
SwipeGood rounds up all your credit card purchases to the nearest dollar and the spare change is given to a charity of your choice. The SwipeGood Model automates giving, making you feel good year-round.
Trend Themes
1. Automated Giving - The SwipeGood Model shows the opportunity for businesses to automate small contributions for charitable causes.
2. Round-up Programs - Round-up programs, like SwipeGood, provide an easy way to make charitable donations that can create opportunities for businesses.
3. Year-round Philanthropy - Year-round philanthropy, exemplified by the SwipeGood Model, may disrupt seasonal spikes and provide steadier funding for charities, businesses, and the social sector.
Industry Implications
1. Financial Services - The SwipeGood Model shows how financial services can introduce new innovative products for charitable purposes.
2. Nonprofits - Nonprofits can benefit from the SwipeGood model and other round-up programs to increase charitable giving.
3. Retail - Retailers can partner with SwipeGood and other round-up programs to round up customers' purchases for charitable purposes, creating loyalty and customer acquisition opportunities.
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