This Philippine Academy Teaches Girls to Swim Like a Mermaid
Laura McQuarrie — July 29, 2013 — Lifestyle
References: philippinemermaidswimmingacademy & cbc
The Philippine Mermaid Swimming Academy recently opened to teach people how to swim like a mermaid. Many young girls want to be mermaids and this academy makes those dreams come true. The academy celebrates the beauty, curiosity, grace and adventurous spirit of mermaids in the hopes of instilling these traits in young girls as well.
The academy sells and rents several colorful types of tails to help complete the transformation from a land to a sea creature. Since the transition can be a tricky one to get used to, the school offers courses like 'How to Wear and Care for the Mermaid Tail,' as well as other activities like mermaid snorkeling and scuba diving. In addition to the magic of being a mermaid for an afternoon, the school provides a fun way to stay fit.
The academy sells and rents several colorful types of tails to help complete the transformation from a land to a sea creature. Since the transition can be a tricky one to get used to, the school offers courses like 'How to Wear and Care for the Mermaid Tail,' as well as other activities like mermaid snorkeling and scuba diving. In addition to the magic of being a mermaid for an afternoon, the school provides a fun way to stay fit.
Trend Themes
1. Mermaid Fitness - There is a growing trend of mermaid swimming schools across the world that offer mermaid fitness classes.
2. Mermaid Parties - Mermaid themed parties are becoming increasingly popular among young girls, creating a new trend for event planners and entertainers.
3. Undersea Fashion - The trend of mermaid swimming schools is driving the demand for mermaid-themed apparel and accessories that can be sold at the schools and beyond.
Industry Implications
1. Fitness Industry - Mermaid swimming schools offer a unique fitness experience, creating disruptive innovation opportunities in the fitness industry for businesses that want to offer alternative forms of exercise.
2. Entertainment Industry - The trend of mermaid parties is creating opportunities for event planners, entertainers, and toy manufacturers to capitalize on the popularity of mermaid culture.
3. Fashion Industry - The popularity of mermaid swimming schools is driving the demand for mermaid-themed clothing and accessories, presenting an opportunity for fashion retailers to offer new products to their customers.
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