MGA Entertainment's Mermaze Mermaidz Series 1 Dolls Launches for Pre-Sale
Elena Rahman — February 22, 2022 — Life-Stages
Mermaze Mermaidz is launching its series one dolls. The new mermaid dolls are brought to market by MGA Entertainment, the creators of LOL Surprise, Rainbow High, and Bratz. The new brand consists of 11-inch mermaid dolls that come with a uniquely detailed form.
Each doll is sculpted with a color-changing mermaid tail, activated by water. This spring, the dolls will also have their own show set in an underwater world of mermaids. Consumers can watch the show and play with their Mermaze Mermaidz dolls at the same time for a highly interactive playing experience. MGA Entertainment is set to offer the doll collection for pre-sale on March 29th for International Mermaid Day. It will be available in stores as of April 4th.
Image Credit: Mermaze Mermaids
Each doll is sculpted with a color-changing mermaid tail, activated by water. This spring, the dolls will also have their own show set in an underwater world of mermaids. Consumers can watch the show and play with their Mermaze Mermaidz dolls at the same time for a highly interactive playing experience. MGA Entertainment is set to offer the doll collection for pre-sale on March 29th for International Mermaid Day. It will be available in stores as of April 4th.
Image Credit: Mermaze Mermaids
Trend Themes
1. Color-changing Dolls - The trend of innovative dolls with color-changing features could continue to grow and diversify in the toy industry
2. Interactive Toy Experiences - The trend of combining physical toys with digital content to create highly interactive playing experiences could disrupt traditional toy markets
3. Mermaid-themed Products - The trend of mermaid-themed products, such as toys and accessories, could expand to include a wider range of industries beyond the toy industry
Industry Implications
1. Toy Industry - The toy industry has the opportunity to tap into the demand for interactive and technologically advanced toys that offer unique and immersive playing experiences
2. Digital Media Industry - The digital media industry could explore the potential for creating more shows and content that combine with physical toys to create interactive experiences for consumers
3. Fashion Industry - The fashion industry could leverage the popularity of mermaid-themed products and create clothing and accessories that appeal to consumers who enjoy the whimsical and fantasy-like aesthetics of mermaids and underwater worlds
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