Packaging for the Laguna Sweet Liqueur Captures Island Decadence
Laura McQuarrie — July 8, 2014 — Lifestyle
References: armbrand & packagingoftheworld
Sweet liqueur is typically thought of as "girly" and instead of fighting this label, ARMBRAND developed a female-targeted packaging for the cream liqueurs for manufacturer Rodnik ZAO. Liqueurs are commonly packaged in short, stubby bottles but these Laguna bottles are elegantly elongated, literally making the bottles and their long necks tower head and shoulders over the products of competitors.
The delicious flavors like Caramel Cream, Aroma Chocolate, Mojito and Piña Colada are labeled with luxurious gold elements, which blends beautifully with the natural coloring of the products. The bottles have a beachy, tropical theme with images of islands, clear blue skies and palm trees. It's a subtle detail, but the Laguna label is has a shapely form that looks just like the hurricane glasses that cocktails are usually served in.
The delicious flavors like Caramel Cream, Aroma Chocolate, Mojito and Piña Colada are labeled with luxurious gold elements, which blends beautifully with the natural coloring of the products. The bottles have a beachy, tropical theme with images of islands, clear blue skies and palm trees. It's a subtle detail, but the Laguna label is has a shapely form that looks just like the hurricane glasses that cocktails are usually served in.
Trend Themes
1. Female-targeted Packaging - Disruptive innovation opportunity: Create packaging designs that specifically target and appeal to female consumers in traditionally male-dominated industries.
2. Luxurious Gold Elements - Disruptive innovation opportunity: Incorporate luxurious gold elements into packaging designs to elevate the perceived value and appeal of products.
3. Tropical Beach Theme - Disruptive innovation opportunity: Use tropical beach themes in packaging designs to create an immersive and experiential product experience for consumers.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Introduce innovative packaging designs in the alcoholic beverages industry to differentiate products and attract new consumers.
2. Consumer Goods - Disruptive innovation opportunity: Apply innovative packaging designs in the consumer goods industry to enhance product aesthetics and elevate the overall brand image.
3. Hospitality and Tourism - Disruptive innovation opportunity: Incorporate tropical-themed packaging designs in the hospitality and tourism industry to create memorable guest experiences and enhance brand identity.
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