Saluti Inspires a New Generation of Drinkers to Discover Limoncello
Laura McQuarrie — July 14, 2022 — Lifestyle
References: fabnews.live
Youthful limoncello brand Saluti aims to inspire a new generation of drinkers with its bright beverage. The brand aims to shift the perceptions of the classic liquor from being an after-dinner aperitif to an uplifting choice for any occasion.
The sunshiny limoncello draws inspiration from tradition, specifically a "Sicilian lemon farm where the matriarch of the family made the most delicious limoncello in the kitchen." This imagery is channeled through the brand via a label that reminds of a colorful ceramic kitchen tile that speaks to audiences with bold, geometric details. Additionally, the lively shape of the bottle itself is a nod to the silhouette of a lemon, and the seal references the stickers commonly found on fresh produce at shops and markets. The contemporary twist on limoncello is bold and refreshing.
The sunshiny limoncello draws inspiration from tradition, specifically a "Sicilian lemon farm where the matriarch of the family made the most delicious limoncello in the kitchen." This imagery is channeled through the brand via a label that reminds of a colorful ceramic kitchen tile that speaks to audiences with bold, geometric details. Additionally, the lively shape of the bottle itself is a nod to the silhouette of a lemon, and the seal references the stickers commonly found on fresh produce at shops and markets. The contemporary twist on limoncello is bold and refreshing.
Trend Themes
1. Lively Liqueurs - There is an opportunity to create new liqueurs with bold and refreshing flavors that can appeal to a younger generation of drinkers.
2. Revamped Perception - There is an opportunity to shift the perception of traditional liquors by adding contemporary twists to brand imagery to reach a wider audience.
3. Inspired Labeling - There is an opportunity to create unique and vivid branding that takes inspiration from traditional imagery and designs to appeal to a younger demographic.
Industry Implications
1. Alcoholic Beverages - Distilleries and breweries can leverage the opportunity to create unique and refreshing liqueurs that can appeal to the changing preferences of drinkers.
2. Marketing and Advertising - Marketing and advertising firms can leverage the opportunity to reimagine the branding of traditional products to appeal to a younger and more diverse audience.
3. Packaging Design - Packaging design firms can leverage the opportunity to create innovative product designs that combine traditional and modern elements to attract a new generation of consumers.
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