The Hershey's Miniatures Rebrand Saves 2,000 Trees Per Year
Amelia Roblin — January 29, 2015 — Eco
References: hersheys & thedieline
If you've wondering about the effectiveness of sustainable repackaging strategies, take note on the statistics for this initiative. Hershey's Miniatures underwent a bit of a makeover, modifying the look of the bag and the individual labels, but the effort to minimize the material in the wrappers is the silent big success here.
If you were to compare the appearances of the old and new chocolate bar designs, you wouldn't be able to tell that 0.05 grams of weight has been shed from each set of foil and paper coverings. It really doesn't sound like much, but an annual extrapolation of the plant's consumption will shed light on impressive results. You could fill nearly a dozen tractor trailers with the amount of material saved, equaling about 271,800 pounds in total. The power conserved in processing is cut down markedly, making this scheme a successful eco-friendly example for other companies to repeat.
If you were to compare the appearances of the old and new chocolate bar designs, you wouldn't be able to tell that 0.05 grams of weight has been shed from each set of foil and paper coverings. It really doesn't sound like much, but an annual extrapolation of the plant's consumption will shed light on impressive results. You could fill nearly a dozen tractor trailers with the amount of material saved, equaling about 271,800 pounds in total. The power conserved in processing is cut down markedly, making this scheme a successful eco-friendly example for other companies to repeat.
Trend Themes
1. Sustainable Repackaging - Opportunity for companies to develop innovative packaging solutions that minimize material usage and contribute to sustainability.
2. Eco-friendly Initiatives - Growing trend of companies implementing environmentally friendly practices to reduce waste and energy consumption.
3. Resource Conservation - Increasing focus on minimizing resource consumption in manufacturing processes, leading to cost savings and environmental benefits.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to incorporate sustainable repackaging strategies in their products, reducing waste and attracting eco-conscious consumers.
2. Packaging and Printing - Potential for packaging and printing industries to innovate and develop eco-friendly materials and processes that support sustainable repackaging.
3. Consumer Goods - Growing demand for sustainable packaging solutions presents an opportunity for consumer goods companies to differentiate themselves in the market and appeal to environmentally conscious consumers.
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