The SUSO Master is a Martial Arts Character to Inspire Young People
leewashington — August 13, 2010 — Lifestyle
The U.K. energy drink company SUSO has created the SUSO Master to inspire young people to harness their imagination, creativity and determination. This summer the SUSO Master will be featured in a series of virals, short films and tutorials online and on digital outdoor sites across the country. The aim is to entertain, inspire and to support the development of aspirational skills in the fields of music, sport, and the creative arts.
On visiting the SUSO Master Facebook page, fans are encouraged to upload evidence of their own skills and developments in these fields for the opportunity to win exclusive SUSO Master T-Shirts and one-on-one sessions with the SUSO Master himself, who is a genuine expert in all the skills he lectures!
On visiting the SUSO Master Facebook page, fans are encouraged to upload evidence of their own skills and developments in these fields for the opportunity to win exclusive SUSO Master T-Shirts and one-on-one sessions with the SUSO Master himself, who is a genuine expert in all the skills he lectures!
Trend Themes
1. Character Marketing - U.K. energy drink company SUSO has created the SUSO Master to inspire young people through character marketing.
2. Interactive Marketing Campaigns - SUSO's series of virals, short films and tutorials with the SUSO Master showcases the potential for interactive marketing campaigns.
3. Skills-based Branding - SUSO's promotion of aspirational skills in the fields of music, sport, and creative arts reflects the potential for skills-based branding.
Industry Implications
1. Beverage Industry - SUSO's success in integrating marketing strategies with product promotion can serve as a disruptive innovation opportunity in the beverage industry.
2. Entertainment Industry - The use of character marketing and interactive campaigns in the entertainment industry can be enhanced by following in SUSO's footsteps.
3. Education Industry - Educational institutions can learn from SUSO's promotion of aspirational skills in their branding efforts to inspire students and align with their interests and aspirations.
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