Susan Herbert Infuses the World Of Shakespeare With Some Feline Flair
Jaime Neely — July 1, 2011 — Lifestyle
References: chrisbeetles & buzzfeed
These adorable and highly historical paintings by Susan Herbert depict a wide range of cats in famous scenes from Shakespeare's plays. Her paintings transform cuddly creatures into some of the most iconic Shakespeare characters.
Susan Herbert is known for the incorporation of cats in her artwork and this Shakespeare depicts everyone's favorite fuzzball in regal and royal ways. King Lear, Romeo and Juliet and Macbeth are all featured in this purrfect series of paintings. 'Shakespeare Cats' by Sharon Herbert is now available for purchase as book.
Implications - Using humor and irony is a simple but effective way for companies to appeal to a wide range of consumers. Consumers will be drawn to the products with which they feel most comfortable and comedic marketing is an easy way to achieve this sense of familiarity.
Susan Herbert is known for the incorporation of cats in her artwork and this Shakespeare depicts everyone's favorite fuzzball in regal and royal ways. King Lear, Romeo and Juliet and Macbeth are all featured in this purrfect series of paintings. 'Shakespeare Cats' by Sharon Herbert is now available for purchase as book.
Implications - Using humor and irony is a simple but effective way for companies to appeal to a wide range of consumers. Consumers will be drawn to the products with which they feel most comfortable and comedic marketing is an easy way to achieve this sense of familiarity.
Trend Themes
1. Historical Pet Art - Disruptive innovation opportunity: Create a platform that allows pet owners to commission historical-themed portraits of their pets.
2. Cats in Popular Culture - Disruptive innovation opportunity: Develop a line of merchandise featuring famous cats from literature, film, and art.
3. Humor in Marketing - Disruptive innovation opportunity: Create a marketing campaign using humor and irony to appeal to a wider range of consumers.
Industry Implications
1. Art and Illustration - Disruptive innovation opportunity: Introduce interactive and customizable digital art platforms for artists to create personalized pet portraits.
2. Publishing - Disruptive innovation opportunity: Develop digital platforms or apps that allow consumers to interact with books featuring augmented reality illustrations.
3. Merchandise and Retail - Disruptive innovation opportunity: Create a line of cat-themed merchandise based on famous characters from literature, art, and entertainment.
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