Tesco Lotus Express Treats People in Thailand to Unexpected Gifts
Laura McQuarrie — December 4, 2015 — Marketing
References: creativeguerrillamarketing
In order to promote the Tesco Lotus Express chain in Bangkok, a unique stunt was set up in order to thank ordinary people using a surprise delivery.
The brand arranged for Doraemon-themed cups to be sent out by different methods of transportation, including RC cars, balloons and drones. Attached to each of these cartoon mugs was a note, which communicated messages of appreciation for all that these ordinary citizens do. As well as bringing smiles to many faces, the feel-good ad also reminds of the convenience that the supermarket store chain provides to busy people on the go.
The advertisement for Tesco Lotus Express is reminiscent of a stunt from Coca-Cola, which rewarded migrant workers in a similar way with beverages in cans via drone.
The brand arranged for Doraemon-themed cups to be sent out by different methods of transportation, including RC cars, balloons and drones. Attached to each of these cartoon mugs was a note, which communicated messages of appreciation for all that these ordinary citizens do. As well as bringing smiles to many faces, the feel-good ad also reminds of the convenience that the supermarket store chain provides to busy people on the go.
The advertisement for Tesco Lotus Express is reminiscent of a stunt from Coca-Cola, which rewarded migrant workers in a similar way with beverages in cans via drone.
Trend Themes
1. Surprise Delivery Campaigns - Creating surprise delivery campaigns can generate positive brand recognition and build customer loyalty.
2. Unique Stunts - Planning and executing unique stunts can capture attention and create memorable experiences for customers.
3. Appreciation Marketing - Expressing gratitude and appreciation to customers can strengthen brand-customer relationships and foster positive brand perceptions.
Industry Implications
1. Retail - Retailers can use surprise delivery campaigns to attract and engage customers, increasing foot traffic and sales.
2. Marketing - The marketing industry can develop innovative strategies, like unique stunts, to create buzz and generate interest for brands.
3. Food and Beverage - Food and beverage companies can leverage surprise delivery campaigns to showcase their products and create memorable brand experiences.
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