These Offline Services from Amazon Infiltrate the World Beyond the Web
Laura McQuarrie — February 11, 2016 — Marketing
In addition to being one of the biggest eCommerce retailers in the world, Amazon is now branching out with a range of offline services.
As well as being able to shop online for a huge assortment of products, Amazon is experimenting with physical hubs that provide a specific selection of products, including grocery stores and bookshop formats. To make the shipping process even smoother, Amazon also introduced Click-and-Collect stations so that consumers can pick up their parcels with greater ease.
Other than physically setting up shop in the offline world, Amazon has also been experimenting with marketing stunts that involve painted wall murals, the mobile truck stores and delivery boxes big enough to deliver brand new cars.
With the release of the smart Amazon Echo speaker, the eCommerce retailer has now also made it possible for users to order Domino's pizza or an Uber car with a simple voice command.
As well as being able to shop online for a huge assortment of products, Amazon is experimenting with physical hubs that provide a specific selection of products, including grocery stores and bookshop formats. To make the shipping process even smoother, Amazon also introduced Click-and-Collect stations so that consumers can pick up their parcels with greater ease.
Other than physically setting up shop in the offline world, Amazon has also been experimenting with marketing stunts that involve painted wall murals, the mobile truck stores and delivery boxes big enough to deliver brand new cars.
With the release of the smart Amazon Echo speaker, the eCommerce retailer has now also made it possible for users to order Domino's pizza or an Uber car with a simple voice command.
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