Supreme Will Release a Collection of Sunglasses for Summer 2022
References: supremenewyork & hypebeast
Supreme has launched four sunglasses silhouettes for Spring 2022, spotlighting the kaleidoscopic ‘Koto,’ ‘Club,’ ‘Velo,’ and ‘Levy’ frames. The ‘Koto’ frames are similar to older sunglasses styles, employing colored lenses and thin frames for three black, blue-red, and brown-orange colorways. The ‘Velo’ foregoes the traditional frame and opts for wide coverage, offering consumers a sleek, classy style.
The ‘Club’ comes in four options: a shiny, rhinestone black, bold purple, flame-like brown, and a regular black. Finally, the collection adds the ‘Levy’ sunglasses for a larger, box-like fit that extends to the ears. This style comes in three shades: black, green, and brown.
All sunglasses are handmade in Italy and feature an anti-reflective coating. The Supreme Spring 2022 sunglasses collection will release on June 23 on the Supreme website and on June 25 in Japan.
Image Credit: Supreme
The ‘Club’ comes in four options: a shiny, rhinestone black, bold purple, flame-like brown, and a regular black. Finally, the collection adds the ‘Levy’ sunglasses for a larger, box-like fit that extends to the ears. This style comes in three shades: black, green, and brown.
All sunglasses are handmade in Italy and feature an anti-reflective coating. The Supreme Spring 2022 sunglasses collection will release on June 23 on the Supreme website and on June 25 in Japan.
Image Credit: Supreme
Trend Themes
1. Streetwear Sunglasses - Opportunity to innovate with street fashion accessories and multi-use sun protection.
2. Kaleidoscopic Frames - Innovation opportunity for customizable, interchangeable lenses and frames with bold and unique designs.
3. Wide Coverage Sunglasses - A chance to innovate with sport and outdoor lifestyle gear that provides ultimate sun protection and fashion statement.
Industry Implications
1. Fashion - The fashion industry can explore how accessories like sunglasses fit into broader streetwear trends and appeal to youthful, on-trend consumers.
2. Luxury - The luxury or high-end fashion industry sector has opportunities to create mirrored, colored, and interactive sunglasses lenses that appeal to an affluent audience.
3. Sporting Goods - The sporting goods industry has opportunities to innovate with sunglasses that can be worn during sports and provide both sun protection and style.
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