Sunkissed Dahlia by Skylar Captures the Essence of Flowers in the Sun
Laura McQuarrie — November 15, 2023 — Fashion
References: skylar & beautypackaging
Sunkissed Dahlia is a new eau de parfum from Skylar and it's a romantic floral fragrance that captures the warmth and radiance of the sun. This new fragrance product boasts notes of pink currant and crisp apple upon opening, followed by heart notes of jasmine blossom and rose petals that lead into rich vanilla custard, sandalwood and amber.
“Sunkissed Dahlia is more than a fragrance; it’s a feeling,” says Sara Miranda, Skylar’s vice president of marketing, “We wanted to create a scent that celebrates the romance of summer, the joy of a sunny day, and the irresistible charm of the dahlia flower. As you wear this scent, it feels as though the sun's golden radiance shines over you.” Increasingly, brands are creating scent experiences that help fragrance fans tap into different emotional states with the power of scent association.
“Sunkissed Dahlia is more than a fragrance; it’s a feeling,” says Sara Miranda, Skylar’s vice president of marketing, “We wanted to create a scent that celebrates the romance of summer, the joy of a sunny day, and the irresistible charm of the dahlia flower. As you wear this scent, it feels as though the sun's golden radiance shines over you.” Increasingly, brands are creating scent experiences that help fragrance fans tap into different emotional states with the power of scent association.
Trend Themes
1. Floral Fragrance - Brands are creating scent experiences that help fragrance fans tap into different emotional states with the power of scent association.
2. Romantic Perfumes - Sunkissed Dahlia by Skylar celebrates the romance of summer, the joy of a sunny day, and the irresistible charm of the dahlia flower.
3. Scent Association - Fragrance brands are leveraging the power of scent association to create emotional connections with consumers.
Industry Implications
1. Fragrance Industry - The fragrance industry is focusing on creating scent experiences that evoke specific emotional states in consumers.
2. Cosmetics Industry - The cosmetics industry is embracing the trend of creating romantic perfumes that capture the essence of flowers and evoke specific emotions in consumers.
3. Marketing Industry - The marketing industry recognizes the potential of scent association in creating emotional connections with consumers.
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