Skylar Created a Trio of Scents for 'The Summer I Turned Pretty'
Laura McQuarrie — July 1, 2023 — Fashion
References: amazon & businesswire
In collaboration with the coming-of-age Amazon Prime Video series The Summer I Turned Pretty, clean fragrance brand Skylar created three limited-edition rollerball fragrances. Each of these scents offers an immersive glimpse into the world of the series' characters, Bella, Conrad and Jeremiah.
Salt Air, Boardwalk Delight and Capri Summer are three scents from Skylar that sport The Summer I Turned Pretty branding, and each of which encapsulates the experience of "sweet memories, endless smiles and breezy days under the sun." These hypoallergenic, skin-safe rollerballs are plant-powered and cruelty-free, in addition to being easy to apply at any place and any time.
Since scent is powerfully linked to memory and emotion, these rollerball fragrances are bound to help consumers make their own meaningful summer memories this season.
Salt Air, Boardwalk Delight and Capri Summer are three scents from Skylar that sport The Summer I Turned Pretty branding, and each of which encapsulates the experience of "sweet memories, endless smiles and breezy days under the sun." These hypoallergenic, skin-safe rollerballs are plant-powered and cruelty-free, in addition to being easy to apply at any place and any time.
Since scent is powerfully linked to memory and emotion, these rollerball fragrances are bound to help consumers make their own meaningful summer memories this season.
Trend Themes
1. Limited-edition Fragrances - Creating limited-edition rollerball fragrances tied to a popular series is a disruptive innovation opportunity for fragrance brands to drive sales and engage with fans.
2. Emotive Scents - The use of scents to evoke memories and emotions presents a disruptive innovation opportunity for brands in the fragrance industry to create unique and personalized experiences for consumers.
3. Clean and Cruelty-free Fragrances - The growing demand for clean and cruelty-free cosmetics provides an opportunity for fragrance brands to develop innovative and sustainable products that align with consumer values.
Industry Implications
1. Fragrance - The fragrance industry can capitalize on the trend of limited-edition and emotive scents to create innovative products that resonate with consumers.
2. Media and Entertainment - Collaborating with TV series and movies to create branded fragrances presents a disruptive opportunity for the media and entertainment industry to expand their brand presence and create new revenue streams.
3. Cosmetics - The clean and cruelty-free trend in cosmetics offers a disruptive innovation opportunity for cosmetic brands to develop innovative fragrance products that appeal to conscious consumers.
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