Victoria's Secret Launched a New Bombshell Perfume, 'Sundrenched'
Katherine Pendrill — April 10, 2022 — Fashion
References: hypebae
Victoria's Secret is all ready for summer with the launch of its latest Bombshell Perfume, 'Sundrenched.'
Just as the name suggests, Victoria's Secret's latest fragrance is meant to evoke the smell, the feeling, and the emotion of being by the water. The fragrance itself is infused with notes of sunset coral peony, guava blossom, and warm sands, as well as a whiff of coconut water. The fragrance is also packaged in a coral pink bottle that evokes that same warm summer feeling.
To launch the new Bombshell Perfume, Victoria's Secret has tapped Yumi Nu to front its campaign. To capture the full essence of the new Sundrenched scent, Nu was captured in Tulum, Mexico during golden hour in a baby pink Victoria's Secret bikini set from the label’s new Spring/Summer 2022 collection.
Image Credit: Victoria's Secret
Just as the name suggests, Victoria's Secret's latest fragrance is meant to evoke the smell, the feeling, and the emotion of being by the water. The fragrance itself is infused with notes of sunset coral peony, guava blossom, and warm sands, as well as a whiff of coconut water. The fragrance is also packaged in a coral pink bottle that evokes that same warm summer feeling.
To launch the new Bombshell Perfume, Victoria's Secret has tapped Yumi Nu to front its campaign. To capture the full essence of the new Sundrenched scent, Nu was captured in Tulum, Mexico during golden hour in a baby pink Victoria's Secret bikini set from the label’s new Spring/Summer 2022 collection.
Image Credit: Victoria's Secret
Trend Themes
1. Summery Fragrance Trends - The trend for summery fragrances that evoke warm weather and tropical beaches is on the rise, presenting opportunities for fragrance brands to create new scents with exotic notes.
2. Influencer Marketing Trends - The use of influencers like Yumi Nu to promote new product launches is becoming more widespread, providing business opportunities for influencer agencies and platforms.
3. Bikini Fashion Trends - The trend for pastel-colored and patterned bikini sets, like the one worn by Yumi Nu in the Sundrenched perfume campaign, is on the rise, presenting opportunities for swimwear brands to capitalize on this trend in their marketing campaigns.
Industry Implications
1. Fragrance Industry - The launch of Victoria's Secret's new Sundrenched perfume indicates a growing demand for tropical and summery fragrances, presenting opportunities for fragrance companies to create scents that evoke the mood and feeling of warm weather destinations.
2. Influencer Marketing Industry - The use of Yumi Nu as an influencer in the Sundrenched perfume campaign highlights the effectiveness of influencer marketing in promoting new launches, providing opportunities for influencer agencies and platforms to capitalize on this trend.
3. Swimwear Industry - The baby pink bikini set worn by Yumi Nu in the Sundrenched perfume campaign showcases a trend for pastel and patterned bikini designs, indicating opportunities for swimwear brands to incorporate these trends in their marketing campaigns and product lines.
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