Celebrate Cinco de Mayo with Topo Chico Hard Seltzer
Grace Mahas — May 1, 2023 — Social Good
References: topochicohardseltzerusa
Topo Chico Hard Seltzer is offering fans a unique way to celebrate Cinco de Mayo and travel differently with a chance to win an all-expenses-paid, six-night immersive Mexican culinary adventure ($15,000 value) to Puebla, Mexico, and Mexico City, where Cinco de Mayo first began.
You and your favorite companion could enjoy cooking classes, curated dinners, pyramid visits, hot air ballooning, and more to celebrate the holiday's spirit in its birthplace. Enter for a chance to win between May 2nd and May 9th via TopoChicoHardSeltzerUSA.com/Cinco.
Additionally, a portion of the total program costs will be donated to Arca Tierra, an organization that provides training in regenerative agricultural practices for locals to produce food in their communities and supply local restaurants.
Topo Chico Hard Seltzer has also partnered with chef and "Mi Cocina" author Rick Martínez to showcase two incredible, party-friendly recipe pairings: Pollo al Pastor with Topo Chico Margarita Hard Seltzer and Esquites Fritos with Topo Chico Hard Seltzer Strawberry Guava.
You and your favorite companion could enjoy cooking classes, curated dinners, pyramid visits, hot air ballooning, and more to celebrate the holiday's spirit in its birthplace. Enter for a chance to win between May 2nd and May 9th via TopoChicoHardSeltzerUSA.com/Cinco.
Additionally, a portion of the total program costs will be donated to Arca Tierra, an organization that provides training in regenerative agricultural practices for locals to produce food in their communities and supply local restaurants.
Topo Chico Hard Seltzer has also partnered with chef and "Mi Cocina" author Rick Martínez to showcase two incredible, party-friendly recipe pairings: Pollo al Pastor with Topo Chico Margarita Hard Seltzer and Esquites Fritos with Topo Chico Hard Seltzer Strawberry Guava.
Trend Themes
1. Immersion Tourism - Offering immersive cultural experiences through travel that go beyond sightseeing and contribute to the local community.
2. Cause-related Marketing - Partnering with social or environmental causes to align corporate values and create impact through donations or programs.
3. Alcohol and Food Pairing - Promoting unique flavor combinations between different types of alcohol and food to enhance the overall dining experience.
Industry Implications
1. Travel and Hospitality - Using cultural immersion as a way to differentiate and add value to travel experiences.
2. CPG and Alcoholic Beverages - Incorporating cause-related marketing in brand strategies can create a positive impact and give a competitive edge in a crowded market.
3. Food and Restaurant - Promoting unique food and drink pairings can help create heightened customer experience and increase revenue.
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